27 May, 2009 | 10:14AM BST
New item detail page coming soon to more buyers
The new item detail page is coming with bigger, better pictures, a real-time countdown timer for auction-style listings and much more.
To be sure that this works for everyone, we’re going to start testing the new item detail page soon. We'll be looking carefully at the test to help us make sure that we've taken care of any issues before we introduce it fully in the summer. We highly recommend you preview how your listings and listing templates will look in the new item detail page by early July to make sure they look great.
Here is how to preview your Listings in the new View Item Page
- Upload good quality photos - 1000 pixels wide or larger
- Check your item descriptions
- Shops sellers: pick your top categories and upload your message
- Boost exposure with cross-merchandising
To preview your listings, just click the 'Switch to the new version of this page' link at the top of your listing. 4 things to look for:
- Photos: The new page puts your item front and centre with bigger, better pictures. Later this year, a special zoom function will let buyers roll over your picture for a close-up look. Make sure your item shines by uploading high quality pictures that are 1000 pixels or larger.
- Item descriptions: For security reasons, the new page hosts the content you generate in a different location to eBay-generated content. In a few cases, this may cause some item descriptions to look ‘broken’.
- Shops header: The new page shows categories in the header and gives Shops sellers a space in the header for a customised marketing message. Go to Manage My Shop to configure your categories and message.
- Cross merchandising: Sellers will also have the option to cross-merchandise on each others’ relevant item pages. You can choose not to have cross-merchandising on your item pages but your relevant items won’t appear on other sellers’ items pages. You’ll want to consider the trade-offs carefully.
To preview your listings, just click the 'Switch to the new version of this page' link at the top of your listing. For more details see the Frequently Asked Questions.
Save time and money with our new multiple variations listing format
Save on listing time and fees!
From mid-July 2009 all sellers who have an eBay Shop will be able to include multiple product variations in one Buy It Now listing in Clothes, Shoes & Accessories and selected Home & Garden categories. Price each variation just the way you want. For example, you could sell all the colours and sizes of Gap Women’s and Girls’ shirts for a single listing fee.
- Manage inventory right from your listings
- Get multiple free pictures
- Just one feature fee covers the entire listing, including all variations
- Great cross-selling—show buyers all variations in one listing
Use multi-variation listings to maximise your sales.
- Try multi-variation Buy It Now listings for new listings. If you move inventory from your current single and multi-quantity Buy It Now listings and create a new listing, your recent sales scores in Best Match search results for the original listings are not carried over.
- Consider Featured First as a way to jump-start a recent sales score for your new listings. Just one feature fee covers the entire listing, including all variations, so it could work out to be a good deal.
- Inventory with good supply is best. Select items for which you have consistent supply and ready access.
- Keep your listing stocked. You can add inventory to any variation at any time, even after there have been purchases.
- Use lots of pictures! You can upload multiple sets of picture variations. You pay for only one set—the set with the most pictures.
- List with long duration—30 day or Good ‘Til Cancelled—to build your recent sales score. You pay the same listing fee as you would normally. (Good 'Til Cancelled listings are automatically renewed for the same fee every 30 days).
- Remember, your position in Best Match search results is based on a variety of factors including recent sales, the relevance of your listing title, item cost, your track record as a seller (DSRs), and Free P&P. Get more tips for making Best Match work for you.
For more details see the
Frequently Asked Questions.
Introducing free pictures in the Clothes Shoes & Accessories and Home & Garden categories, and a new webfile upload option.
We’re pleased to announce that all pictures within the Clothes, Shoes & Accessories and Home & Garden categories will be free from end of June.
- Free Gallery Plus
- Free Supersize
- Free additional standard pictures
- Free Picture Pack
If you currently host your photos somewhere other than eBay, now is a great time to start moving them over to eBay Picture Services (EPS). Later this year, if you host your pictures on eBay using EPS, you'll be able to take advantage of the new zoom feature.
New Copy Web Files feature makes it easier to add pictures to listings.
We’ve introduced a new upload option for eBay-hosted item pictures. It's called "Copy Web Files" and it will make adding pictures to your listings much easier if you manage your pictures on a web server.
The Copy Web Files tab in Add Pictures is hidden by default. To add it, use the "Add or remove options" link in the pictures section of the "Create your listing" page of the Sell Your Item form. Once you've added it, you'll see a new tab in the Add Pictures window on the Sell Your Item form.
Any applicable picture fees are the same when using Copy Web Files as for pictures uploaded with other uploaders. The first picture is always free. Additional pictures and other upgrade fees vary.
Introducing Smart FAQs
We’re introducing this new free feature to help you save time. It will draw on ‘live’ information from your listings to answer the top 20 buyer questions before buyers even reach ‘Ask Seller a Question’. Some top eBay sellers who’ve tested new Smart FAQ found it halved the time they’d usually spend answering buyer questions – and this was without a negative impact on sales.
For more details see the Frequently Asked Questions.
Introducing Custom Item Specifics
To help get your listings found on search results, we’re making it possible for you to specify your own item specifics when the current choices don’t cover your item. If the list of available Custom Item Specifics does not appear to be complete in a given category, you can use the “Add your own item specific” link to add your own custom name and value. However, the best practice is to use eBay item specifics recommended in the Sell Your Item flow, as long as they accurately describe your item.
For example, say eBay offers a Custom Item Specific called “Colour” that has value choices of: red, green, blue, pink and yellow. If you are selling a cornflower blue blouse, select the existing “blue” option rather than entering “cornflower.” You can include “cornflower” in your item title or description. By using the existing “blue” value in your Custom Item Specifics, your item is more likely to be found by buyers who use the left-hand navigation of the search results page to refine their search results.
For more details see the Frequently Asked Questions.
Regards,
The eBay Team
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