We're launching Guest Buying, a new feature that we believe will help encourage more first purchases by new buyers. Guest Buying will also help sellers to increase the number of new eBayers who buy Fixed Price and Shop Inventory items.

Here's how it works:
Guest buyers use Buy It Now to purchase eligible Fixed Price and Store Inventory items.
Guest buyers must complete their payment through PayPal before the item is theirs, similar to Immediate Payment.

Your current PayPal settings will apply – if you require buyers to pay with a confirmed address, your Guest Buyers will need to do so as well. Are my listings eligible for Guest Buying?

Your listings will be eligible to be purchased by Guest Buyers if you meet the following criteria:
1. You must have a premier/business PayPal account in order to accept credit card payments.
2. Postage and packaging costs must be specified on your listing.
3. You must qualify for the top tier of buyer protection of £500.
4. The item price must be less than £500.
5. You must use eBay's checkout system. Third-party checkout will not be supported at this time.

Can Guest Buyers leave feedback?
No – at least not until they register. eBay will encourage Guest Buyers to register once they make a purchase. Once they do, they'll be able to use all the same features registered buyers do, such as Feedback, Buyer Protection and access to Customer Support.

Regards,

The eBay Team