Every day, more than four million people in the UK log on to eBay.co.uk, and this large number of potential British buyers plays a huge role in making our marketplace attractive for UK sellers.

We know that our sellers also value the ability to reach a global audience for their items.  Earlier this year, we had to remove the free visibility that UK sellers had enjoyed for many years on eBay.com, because the sheer number of UK listings that were appearing there was making it difficult for American buyers to find American items.

Since then, we’ve been testing ways to enable relevant UK items to appear on eBay.com without undermining domestic American trade.  We’ve run tests in a range of different categories, and using a range of different filters, to try to ensure that only items that appeal to American buyers will show up on eBay.com.

We’re going to widen the testing so that when you list an item on eBay.co.uk, it will also be listed automatically on eBay.com if:

• The item is listed in the Antiques, Art, Coins, Collectables, Dolls & Bears, Pottery, Porcelain & Glass or Stamps categories
• You offer PayPal as one of the payment options for the item (to ensure easy cross-border payments)
• You specify the price of postage to the US (to make the total price clear to US buyers)
• The item is located in the UK

Similarly, items listed on eBay.com in the same categories, and meeting the equivalent criteria, will appear on eBay.co.uk if their sellers meet an important additional restriction: sellers of items on eBay.com must have feedback of at least 100 and at least 98% positive for their items to appear on eBay.co.uk.  We’ve added this extra qualifying criterion to ensure that the number of overseas listings does not overwhelm UK items.

We’ll be testing the new criteria at least until the New Year.

Thanks for your support – and happy global selling!

Regards,

The eBay Team