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***Update on Feedback: Detailed Seller Ratings***

10 October, 2007 | 10:04PM BST

We are pleased to provide a brief update on the Detailed Seller Ratings (DSRs) introduced about 6 months ago.

DSR adoption rates
We’re delighted that buyers are leaving detailed seller ratings over 78% of the time. In addition, the overall rate of Feedback being left remains at 70%. This is a positive result, because it shows that the introduction of DSRs has not had any negative impact on buyers’ willingness to leave Feedback.

A look at marketplace DSR scores
With over six months of data, the DSR scores for are showing some healthy early patterns. Our data prove the vast majority of our sellers perform well in satisfying their buyers.

Below is a table with a breakdown of DSR scores by seller percentile. The median score reflects the score that a seller in the middle would get, if sellers were ranked by their buyers from best to worst. As you can see, the scores are quite high, with 4.8 for most items and 4.6 for shipping costs.

  Bottom 10% of sellers Bottom 25% of sellers Median seller Top 25% of sellers Top 10% of sellers.
Item As Described 4.6 4.7 4.8 4.9 4.9
Communication 4.5 4.6 4.8 4.9 4.9
Shipping Time 4.3 4.6 4.7 4.9 4.9
S & H Charge 4.3 4.5 4.6 4.7 4.8

Using DSRs
Detailed Seller Ratings are a measurement of buyer satisfaction, and they give sellers a tool they can use to evaluate how they are performing. When an individual set of DSRs (visible to sellers by mousing over the stars in their profile) is compared with the chart above, sellers can get a sense of how well they are performing compared to the marketplace as a whole. Sellers with scores lower than the median can take advantage of this data – which is provided by buyers across the marketplace -- to reevaluate and adjust their business practices.

As we look to ensure that buyers have great experiences on eBay, we will be leveraging this DSR data in several ways in 2008: to help us evaluate seller performance, as criteria for seller benefits such as PowerSeller eligibility and other rewards, and for prioritising search results.


The eBay Team

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