While there is a vast quantity of items for sale on eBay, there are still many instances when a search query does not return any relevant listings. We’ll be testing ad placements on such pages, as a way of broadening the selection of items available to buyers. We’ll also be testing placements on a limited number of other search results pages.

Our number one concern is ensuring that the changes we make are right for our sellers and buyers. As we test, we’ll be monitoring the impact of any changes carefully, as well as listening to your input.

Testing with Shopping.com ads
Several sites including ebay.de, ebay.co.uk, ebay.fr, ebay.at and ebay.com.au, have been running similar tests with Shopping.com ads, (eBay’s price comparison site). First results are very encouraging and we will extend this test over the course of the next few months. In the coming weeks, you may see either Google or Shopping.com ads on the sites as we continue our testing.

Regards,
The eBay.co.uk and eBay.ie Teams