22 January, 2007 | 05:53PM GMT
As eBay continues to grow, it is important that we continue to evolve the Feedback system to ensure it remains a credible measure of trust, so we have been working on a new project to enhance our current system. Feedback 2.0 adds a new dimension to eBay’s feedback system, allowing buyers to rate transactions based on item description, communication, delivery time, and postage & packaging charges.
Feedback 2.0 will add these new features:
Detailed Seller Ratings – In addition to the current positive, negative or neutral comment, buyers rate the sellers on these specific transaction aspects based on a 1 to 5 scale, with 1 being the lowest and 5 being the highest rating. The average of all ratings is displayed on the seller’s Feedback Profile page.
Display of Item Title and Price – To give buyers more information to evaluate the reputation of a seller, the transaction’s item title and selling price will be displayed beneath each Feedback comment on the Feedback Profile page for 90 days. This will give buyers more context while reviewing and evaluating Feedback comments.
Feedback 2.0 will help buyers feel even more confident about a seller’s reputation, while rewarding good sellers by recognising and highlighting the things they do to ensure customer satisfaction.
Pilot launching in February
Last November we turned Feedback 2.0 on for a short period of time in selected markets to gather data, and the results were very promising. Over 80% of all buyers leaving Feedback for sellers left Detailed Seller Ratings during this period. This high rate of usage is important since it increases valuable buyer participation without punishing sellers for the occasional negative rating (which is sometimes due to factors outside the seller’s control, such as a lost parcel, or an item damaged in transit.) Detailed Seller Ratings will be representative of a seller’s overall behaviour as our buyer community views it.
In late February, we will pilot Feedback 2.0 on eBay.co.uk and eBay.ie as well as these six additional markets: Australia, Belgium, France, India, Italy, and Poland. We will continue to monitor the usage of Feedback 2.0 carefully to ensure there is no disruption to the marketplace. If all goes well, we plan to launch globally in late spring/early summer.
For more information on Feedback 2.0, please read the following information:
Overview of Detailed Seller Ratings
Leaving Feedback with Feedback 2.0
Feeback 2.0: Frequently Asked Questions
Regards,
Garreth Griffith,
Head of Trust & Safety, eBay.co.uk and eBay.ie
Regards,
The eBay.co.uk Team
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