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  March 2006 |
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***NEW: Layout Changes to the Top of the Item Page*** |
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29 March, 2006 | 04:34PM BST

Hello All,
My name’s Oliver and I work in the eBay.co.uk Product team. We’ve done a lot of buyer research over the past year, and one of the things we learned is that newer members have some difficulty finding the most important information on the item page. Basically, we need to better organise some of the information at the top of the item page (the section above the item description).
Here's a rundown of what you'll see in the next few days:
"Meet The Seller” Section - We’re renaming the Seller Information area on the item page to "Meet The Seller." Most of the information will remain the same, except for a few visual changes to make it easier to read.
New "Buy Safely" area - Directly below Meet The Seller will be a Buy Safely section. Buyers expect to find trust-related information in one place, so here we'll list the seller's feedback information, any applicable protection programmes (such as whether the listing qualifies for PayPal Buyer Protection), and the seller's return policy, if specified.
Postage Information Higher on the Page - To make it easier to quickly determine the total cost of the item, we're moving the postage information up on the page, closer to the current item price.
Relocated Links - The Watch This Item and Email to a Friend links will be moved into the centre of the "blue" section. They’ll still work exactly as they do today – they're just in a different location.
Show/Hide Additional Listing Details - Additional listing details, such as the Starting Time and Duration, have been moved underneath the Watch This Item and Email to a Friend links. These will be hidden by default, but you can easily choose to display them if you wish. Plus, your choice will be "sticky," meaning that these will display (or stay hidden) as you move from item to item.
View the Changes
You might already have seen the changes on the site when you view an item. The changes will be rolling out over the next few days so keep an eye out.
Cheers,
Oliver
The eBay.co.uk Product team
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