August 28, 2006 | 07:19PM a SGT
In an expansion of our ongoing relationship, eBay and Google have agreed to work together in ways that complement our companies’ strengths. Google will become the exclusive provider of text-based advertising in search results on eBay sites outside the United States. eBay plans to continue its longstanding advertising relationship with Google and work closely to optimize its online campaigns to help shoppers find eBay listings.
In addition, Google and eBay will work together to deliver “click-to-call” advertising functionality on eBay and Google sites in the United States and around the world. “Click-to-call” functionality enables online consumers to initiate an Internet voice call to merchants or advertisers directly.
The companies will start testing initiatives of the agreement beginning in early 2007, after the 2006 holiday shopping period.