eBay Philippines (www.ebay.ph), Philippines’ leading eCommerce Marketplace, today announced the appointment of Mr. Muralikrishnan B. as Country Manager, eBay Philippines with immediate effect. In his new role, Murali will be responsible for the eBay portfolio in Philippines, Malaysia & India. Murali is taking over from Mr. Ambareesh Murty, who has led eBay Philippines as Country Manager since January 2010.

Muralikrishnan B, Country Manager, eBay Philippines said, “We are very excited by the rapid evolution of the Philippines eCommerce market. eBay especially with its presence in the Group Buying space is uniquely positioned to shape and lead this growth. I am delighted to take on my new role and look forward to further strengthening our leadership position”.

Murali joined eBay in 2005 and has held a variety of leadership roles in eBay India, most recently as Sr. Director – Marketing & Product Management. His many achievements included driving a scalable hybrid local development model which significantly enhanced the eBay user experience. Murali is also responsible for building the eBay brand. He is an active evangelist of eCommerce.

Ambareesh Murty led the vibrant eBay Philippines business since January 2010. During this period eBay Philippines significantly outpaced market growth and strengthened market leadership by reinforcing its core proposition of “safe, easy, deals” amongst online shoppers. A passionate advocate for entrepreneurship, Ambareesh will be pursuing his entrepreneurial interests in the Internet space post transitioning his responsibilities at eBay.