March 18, 2011 | 06:45PM a PHT
Consistently delivering to great buyer experiences is a key driver towards business growth. At eBay, to ensure our sellers deliver to a great shopping experience, we continuously evaluate our sellers' performance on site.
Performance of sellers on eBay Philippines is currently evaluated basis the Seller Non Performance Policy [click here to know more]
However, starting 20th May 2011, the evaluation criteria for our sellers’ performance will be replaced by a new set of guidelines referred to as Seller Standards. The new standards aim to give sellers recognition, insights and the help they need to improve and grow their business.
With launch of new Seller Standards, eBay will consider low DSR’s as key constituents to deficiency in sellers being able to provide expected product / service to buyers. Hence we have shifted away from evaluating sellers basis neutral and negative feedbacks to evaluating sellers basis the low DSR they receive for their transactions.
Additionally, with Seller Standards, sellers will now be evaluated on all their transaction, whether the feedback for the transaction was received or not (i.e. if feedback is not received at the time of evaluation, the transaction will be deemed good).
Through Seller Standards, eBay expects its sellers to have a very low amount (within set thresholds) of 1 or 2 stars on the Detailed Seller Rating score. To meet the minimum performance standards, sellers need to satisfy either one of the below requirements:
- The minimum DSR percentage rate; or
- The minimum DSR count
If both the DSR percentage rate and the DSR count are not meeting the minimum requirements, then the expected level of service from an eBay seller isn't being met. Until their ratings improve, sellers who fall below the minimum standard may face a number of consequences including demotion in search and restrictions in selling activity or even suspension.
We are also enhancing the Seller Dashboard so as to provide you more detailed information regarding the sales you have done with buyers in Philippines and abroad. This will give you the opportunity to identify your areas of improvement.
Why are we moving to Seller Standards?
To put more emphasis on quality and to reward and recognize sellers who create great buyer experiences. Through Seller Standards, eBay will now consider the rate of low DSRs received by a seller – specifically 1s and 2s – as a way to assess the quality of buyer experiences the seller provides. All sellers will be expected to have low rates of 1s and 2s.
How is Seller Standards more beneficial than Seller Non Performance Policy?
- Unlike SNP policy which was used to identify & restrict sellers who do not meet buyers' expectations, Seller Standards works on rewarding sellers through increased visibility / recognition ensuring growth in their business on eBay
- With SNP policy, sellers were evaluated only basis known transactions (i.e. where buyer has provided feedback / raised dispute), while with Seller Standards sellers will be evaluated on their overall transactions (whether or not the feedback was left)
- While SNP used to evaluate sellers on a weekly basis, ph Seller Standards sellers will be evaluated on a monthly basis which provides the seller an opportunity to work with the buyer and revise the feedback received
- To ensure all sellers are fairly evaluated, sellers will be evaluated basis their volume of business
- For sellers with 400 or more transactions, evaluation period will be last 3 months
- For sellers with less than 400 transactions, evaluation period will be last 12 months
New Seller Dashboard
From May 2011, you will be able see a snapshot of your DSRs in your Seller Dashboard, including your low DSRs (1s and 2s) and your average DSRs. This snapshot will be updated monthly. You can also use DSR reports to see your total counts of 1s and 2s. To get this view, log into your Seller Dashboard and click the link at the top. You should be able to see a preview of this new dashboard within the next two days.
For more details on the Seller Standards please click here
The eBay Team