We are happy to announce the launch of a new eBay Stores Experience. For years, eBay Stores has been a great tool for sellers looking to create their own brands on eBay. Improvements include new storefront templates and enhancements to Stores search results. These changes will improve the look of your Store, while enhancing your customers' shopping experience.

New Store templates:
Sharp, professional designs and merchandising features to help you attract and retain more buyers.

Enhanced search results:

• Searches within your Store will include titles, categories, item specifics, and even similar keywords for more relevant results.
• Shoppers will enjoy a more consistent, streamlined buying experience throughout the eBay site.

From now till end of March 2009, you can preview how your Store will look in the new eBay Stores Experience. If you like what you see, you can opt in to the new experience right away. After March, all Stores will be automatically upgraded.

Note to Store Sellers: We strongly encourage you to preview your eBay Store soon, especially if it is heavily customized. We’ve worked hard to ensure that most eBay Stores will upgrade seamlessly, with little or no modifications required by sellers. Some heavily-customized Stores may require more manual modifications. Through March, you can continue to use the current eBay Stores experience, while you optimize your Store to take full advantage of the new experience upgrade.

So don’t wait for the automatic upgrade! Preview your Store’s new look now. If you like what you see, you can start taking advantage of the new features right away. For more details, please see our frequently asked questions.