Dear Community Members,

Together with you we have been pursuing the goal of growing the online shopping business in India. To do this we have been investing continuously, along with our seller-members, to achieve the common objective of buyer delight.

1. Changes in eBay Fees

Post discussions with our key sellers across categories and after understanding the commercial dynamics of the ‘supply-chain’ in various product categories, we have made changes to the eBay.in fee structure and they are as given below:

FINAL VALUE FEES

Tech Categories	Current	New	Exceptions (will continue at the current FVF rate)
Cameras & Optics	1%	2%	Camera, Camcorder Accessories (Except SLR Cameras Lenses), Long Zoom Cameras, Digital SLR Cameras, Compact Digital Cameras, Film Cameras, SLRs
Consumer Electronics	1%	2%	LCD, LED & Plasma TVs, Apple iPod Accessories, Batteries & Chargers, Car Electronics, Electronic Gadgets, MP3 Accessories, Office Electronics, Security Systems, Telephones, Internet & Services, Laptop Accessories, PC Tools & Accessories, Software
Laptops & Computer Peripherals	1%	2%	Desktop PCs, Laptops, Monitors, Internet & Services, Laptop Accessories, PC Tools & Accessories, Software
TV Accessories	1%	5%
SLR Camera Lenses	5%	2%

Lifestyle Categories	Current	New	Exceptions (will continue at the current FVF rate)
Apparel & Accessories	5%	7%	Wholesale Lots
Cars & Bikes	5%	7%
Everything Else	5%	7%
Fitness & Sports	5%	7%
Health, Perfume, Personal Care	5%	7%
Kitchen	5%	7%
Dining & Bar	5%	7%
Musical Instruments	5%	7%
Tools & Hardware	5%	7%
Toys, Games & Baby	5%	7%
Travel	5%	7%
Watches	5%	7%
Home Appliances	1%	2%
Jewellery & Diamonds	5%	7%	Wholesale, Bangles & Kada -> Diamond, Bangles & Kada -> Gold, Bracelets -> Diamond, Bracelets -> Gold, Earrings -> Jhumka, Dangle Style -> Diamond, Earrings -> Jhumka, Dangle Style -> Yellow Gold, Earrings -> Studs -> Diamond, Earrings -> Studs -> Gold, Jewellery Sets -> Diamond, Jewellery Sets -> Gold, Loose Gemstones & Diamonds -> Diamond -> Diamonds (Enhanced Natural), Loose Gemstones & Diamonds -> Diamond -> Diamonds (Lab-Created), Loose Gemstones & Diamonds -> Diamond -> Diamonds (Natural), Loose Gemstones & Diamonds -> Sapphire -> Yellow Gold, Necklaces, Chokers & Malas -> Diamond, Necklaces, Chokers & Malas -> Gold, Pendants -> Diamond -> White Gold, Pendants -> Diamond -> Yellow Gold, Pendants -> Gold (w/o Stone), Rings -> Diamond -> White Gold, Rings -> Diamond -> Yellow Gold, Rings -> Gold, Wedding Jewellery -> Mangal Sutra

For a detailed list of categories where FvF is not changing, please click here

STORE FEES

Below are the changes for Store Fees

Stores	Current	New
Basic	299	499
Featured	1199	1999
Premium	2999	3999

INSERTION FEES

Below are the changes for INSERTION Fees

Insertion Fees	Current 1,3,5,7,10 30, GTC		New 1,3,5,7,10 30, GTC
Non-store	1 4		2 5
Basic	1 0		1 2
Featured	0.75 0		0.5 1
Premium	0 0		0.25 0.5

FEATURES FEES

We have also relooked at some of the feature and tools fees and are making fee changes basis the real benefit (exposure and sales) that our sellers derive from using them.

(Please note: The changes to Gallery Plus and Subtitle are effective till September 18, 2011 only. Any changes to the fees post September 18, 2011 will be informed accordingly)

Features		Non-Shop Subscriber 1,3,5,7,10 Days 30 Days		Shop Subscriber 1,3,5,7,10 Days 30 Days & GTC
Current	Home Page	179 279		179 249
	Pro Pack	129 199		129 169
	Gallery Plus	2 2		2 2
	Subtitle	1 1		1 1
New	Home Page	199 299		199 279
	Pro Pack	99 150		99 125
	Gallery Plus	0 0		0 0
	Subtitle	0 0		0 0

PAISAPAY FEES:

	Paisapay charges	PaisaPay charges for 3 months EMI	PaisaPay charges for 6 months EMI	Cash On Delivery (COD)	Cash Cards (Done Card)
Current Fee	4%+tax*	5.5%+tax	5.5%+tax	5% or Rs.125/- (whichever is higher) + applicable taxes	4% + applicable taxes
New Fee	4.5%+tax	6%+tax	6%+tax	Unchanged	4.5%+tax

*- Service Tax of 10.33% is charged

The changes will be applicable all listings and all transactions created on eBay.in and post 23:59:59 IST on 16th June 2011. We understand that our sellers may need to make changes to their current business plan to accommodate these new fee changes. So, we encourage you attend our Online Workshop on 18th May, or use our Customer Support Resources to help you understand the overall Fees changes.

We are aware that, as a seller, you have a choice of outlets through which you can sell your products. We appreciate that you choose to do business with us. Your suggestions & comments are valuable to us and we encourage you to share your feedback with us on this thread.

CATEGORIES WITH NO CHANGE IN FINAL VALUE FEES

1. Camera, Camcorder Accessories (Except SLR Camera Lenses)
2. Compact Digital Cameras
3. Long Zoom Cameras
4. Digital SLR Cameras
5. Film Cameras, SLRs
6. LCD, LED & Plasma TVs
7. Apple iPod Accessories
8. Batteries & Chargers
9. Car Electronics
10. Electronic Gadgets
11. MP3 Accessories
12. Office Electronics
13. Security Systems
14. Telephones
15. Internet & Services
16. Laptop Accessories
17. PC Tools & Accessories
18. Software
19. Desktop PCs
20. Laptops
21. LCD / TFT Monitors
22. Apparel & Accessories – Wholesale Lots
23. Home Décor and Furnishings – Wholesale
24. Jewellery & Diamonds – Wholesale
25. Jewellery & Diamonds - > Wedding Jewellery - > Mangalsutra
26. Jewellery & Diamonds - > Categories with Diamond & Gold
27. Coins & Notes
28. Collectibles
29. Stamps
30. Books & Magazines
31. Movies & Music
32. Video Games
33. Fun Stuff
34. Charity

2. Launch of Best Match on other categories on eBay India ---Making Search on eBay more relevant for buyers

To provide improved relevance in the Search experience for buyers, we had already rolled out the ‘Best Match’ sort logic as the default sort option in select categories (as compared to Time end soon sort logic that exists as the default today) - Consumer Electronics [293], Mobile Phones [15032] and Laptops & Computer Peripherals [160] earlier.

In the last few months we have seen Best Match in these categories and are encouraged by the positive uplift in transactions. As such we are planning to launch Best Match across all other categories with a few exceptions being:

• Apparel & Accessories (11450)
• Jewellery & Diamonds (281)
• Collectibles (1)

With the launch of Best Match, search algorithm that computes the priority for display of listings will be influenced by multiple parameters some of which are:

• Title & Category relevance: The system will assess how relevant Item Title is to the search query; basis past search & purchase history and more relevant listings will be given greater priority. For example, for search query “iPod Shuffle”, iPOD shuffle listings will be given more priority compared to accessories
• Buyer Experience provided by the seller: The Seller’s past performance in delivering to buyer expectations (measured through DSRs)

Q. What do sellers need to do to benefit from Best Match:

To ensure sellers on eBay India are able to fully leverage the benefits offered by Best Match, we would advise you to follow the below guidelines:

• Deliver high quality service to buyers and maintain high DSR’s through accurate listing descriptions, prompt & proactive communication with buyers, and reasonable shipping costs and time
• Ensure that you list your items in the right category with the most appropriate item title to attract the right buyers
• Create detailed, accurate & attractive listing descriptions which can increase your quantity sold and classify your listing as more popular than others
• List multiple quantities of an item in the same listing. Item popularity as determined by quantity sold and a few other factors influences the sort order. Do not create duplicate / multiple listings of the same item

Q. How can I know how well my listings are performing in Best Match?

The Best Match Visibility Tool, which will soon be accessible to sellers in their ‘My eBay’ page, will help sellers review the performance of their listings against the Best Match sort order. We will be enabling this for all our sellers in the coming weeks.

3. Introducing Phone Support for Trust & Safety

Based on our sellers’ feedback and requirements, we are pleased to announce the launch of inbound phone support for all Trust & Safety related questions, queries, concerns, comments from Friday, May 13, 2011.

This support is available Monday to Saturday, from 9:30 am to 6:30 pm through our toll free number 1800 – 209 – 3229 by choosing Option 2 on the selling menu.

Q. Can I get assistance related to account suspension or account restriction?

Yes. Our Trust & Safety agents will help you review the reason of suspension and guide you with the next steps immediately.

Q. Can I use the phone support to address my questions related to site policies?

Yes.

Q. Can I use this option to address feedback removal requests or report another member?

Yes.

Regards,

eBay India team