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  November 2009 |
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***Open House Discussion with Kashyap Vadapalli, Director – Marketing & Business Development, on 2nd Dec from 4 PM – 5 PM*** |
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26 November, 2009 | 07:05 PM IST


Kashyap Vadapalli
Hi,
I am Kashyap Vadapalli, Director – Marketing & Business Development. I invite you to join me for an Open House discussion on eBay Marketing initiatives.
At eBay, the key task for my team is to ensure that we showcase the Lots of Safe, Easy, Deals available on eBay to our buyers. The objective being to drive visitors, convert visitors into buyers and ensure that an ever increasing part of a buyers overall spending is on eBay. Some of the key initiatives that we have made in this direction are:
High impact promotions like Diwali Bonus, Raining Deals to ensure that we are at top of mind with the consumers during key spending seasons.
Special events for Top Buyers in Mumbai & Delhi to strengthen their relation with eBay
Exciting discount coupons to visitors to entice them to try eBay
Launch of Global EasyBuy to give our buyers access to a large pool of international items delivered conveniently at their doorstep
We have also planned a very exciting nationwide campaign to increase the awareness about eBay and generate trial. We expect the campaign to go live in 1st week of December. I will like to share a sneak peak of the campaign with you. In addition to the above I will be also available to discuss your suggestions on eBay Marketing.
Please join me on Wednesday, Dec 2nd from 5 PM - 6 PM, on this thread to know more about the latest eBay marketing campaign, and a open discussion on eBay Marketing.
Looking forward to meeting you here!
Thanks and Regards,
Kashyap Vadapalli
Director – Marketing & Business Development
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***Changes in Duplicate listing policy*** |
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05 November, 2009 | 09:49 PM IST

Dear Members,
After taking feedback from the community members, we are decreasing the number of allowed duplicate listings from 10 to 5. This policy will be enforced from November 20th , 2009.
Duplicate Listing Policy
Sellers may not concurrently have more than 5 listings for identical items. If a seller chooses to list in more than one category, the seller must still adhere to the multiple listings limit of 5. Sellers may not use multiple User IDs to list more than 5 identical items.
Violations of this policy may result in a range of actions, including:
-Listing cancellation
-Limits on account privileges
-Account suspension
-Forfeit of eBay fees on cancelled listings
-Loss of PowerSeller status
Example of violation of this policy
Sellers who are selling individual same-model mobile phone shall not add an additional item of insignificant value to the listing in order to "create" a unique listing:
List 5 individual same-model mobile phone with a scratch guard each
List 5 individual same-model mobile phone with a pouch each
List 5 individual same-model mobile phone with a pair of ear bud each
These listings would be considered as 15 identical listings and shall be considered a violation of the policy
To know more about the policy, please visit our Duplicate Listing Policy Page.
Regards,
The eBay Team
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***For Sellers selling on US site: Free Seller Webinar on Best Match*** |
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02 November, 2009 | 01:44 PM IST

Dear Sellers,
If you are selling on eBay US, then you must be aware that changes to Best Match got launched earlier this month. The eBay US team is conducting a FREE live webinar with eBay experts for you to learn how to get the best possible exposure for your listings:
Best Match: Best Practices
Wednesday, November 4, 11:00 AM, Pacific Time / Thursday, November 5, 12:30 AM Indian Time
Space is limited so register now!
In this 90-minute session you’ll find out what listing practices are working for other sellers, and how to determine the right strategy for your business:
• What’s different in Best Match today?
• Key factors influencing your position
• Tips for improving your listing performance score (sales-to-impressions ratio)
• How to use the new Search Visibility tool to evaluate your listings
• How to write relevant titles
• How some sellers are now using Featured First
• And much more
This will be a great opportunity to put your own questions to the experts and hear what other sellers are doing. Don’t miss it! Again, space is limited so register now! If you can’t make the webinar in person, check out these best practices available now in the Seller Information Center.
Regards,
The eBay Team
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