Hello everyone,

I am Abhimanyu from Marketing at eBay India and I look after Buyer Engagement and Loyalty. I am here today to tell you about a BIG marketing promotion that eBay India has launched today - “10 Things to Do before you Die!”

eBay India has always been a place to find cool & unique things starting at prices as low as Re. 1/-. This promotion puts together some unique experiences and I’m certain that all of us have harboured secret ambitions of doing at least one of these in our lifetime! What’s more – each of these experiences are on auction starting Re 1/-.

Promotion Details

Presenting “10 Things to Do before you Die!” Auctions. These are 10 day Auctions each starting at Re.1/- to give you the freedom to bid and make your dreams come true. The experiences you can Bid on are:

1. Watch the F1 Grand Prix in Monaco
2. Co-Pilot a Combat aircraft – The L39 – in Russia
3. Drive an actual Formula 1 car in London
4. Enjoy a Romantic night at the Burj - Al – Arab hotel in Dubai
5. Skydiving for two in Thailand
6. Experience the Wimbledon Men’s Final live on Centre Court
7. Drive 5 high speed cars in a Euro Challenge
8. A thrilling Chopper Ride over Bombay OR the outskirts of Delhi
9. Experience Zero gravity
10. Climb the Great Pyramids in Egypt

Each of these auctions come as a complete package of travel, stay and experience and will have the adventurous bidder jet set his or her way around the world to places like Monaco, Moscow, London and Nice. So for the next 14 days (March 3rd – 16th) you can take a shot at fulfilling your dreams. Please find more details on the amazing things on offer here. We would encourage you to add www.ebay.in/things2do to your Favorites section to catch the action as it happens.

Why are we doing this?

The objective of the Promotion is to build awareness of eBay India and position it as a vibrant and exciting shopping destination.

How we plan to do this?

We have an integrated media campaign to make sure that awareness is at an all time high. We are targeting our key metro markets (Mumbai, Delhi, Chennai, Bangalore and Hyderabad) through multiple channels. If you are in one of these cities, you may already have heard about the promotion on FM channels such as Red FM, Radio One & Fever. If you drive to work, you may have caught our Outdoor & Bus Stop hoardings. If you have missed these then we are sure the promotion will catch your attention at Barista outlets or while you browse through Yahoo, Rediff and other sites. Finally, direct mailers will be sent to over 5 Lakh employees at over 270 corporate offices. While you may catch this campaign while traveling you can also see them below this post. We would love to get your views - do let us know what you think about this promotion here.

All of this is in addition to the marketing we do to our existing user base through Onsite Merchandizing and Direct Mailers.

What’s in it for me?

If you are a seller on site, in addition to bidding on these exciting experiences, we would like to point out that on the promotion landing page (www.ebay.in/things2do) we will be promoting one paisa auctions in the following categories:

• Mobiles
• Computers
• Jewellery
• Electronics
• Cameras
• Watches
• Coins & Stamps

We are confident that the site will experience a significant increase in visitors and we encourage you to increase your One Paisa Auction listings in these categories and even put up great deals in the fixed price segment. So make sure that while we drive traffic to the site you are all set to convert them into your buyers!

We are very excited about this promotion and we look forward to your partnership in making this work for all of us!

Regards,

The eBay Team