We have had an excellent response from buyers as well as sellers on the “1 Paisa Auction with Free Shipping” promotion block which is live on the eBay Home Page over the last 3 weeks. We have been closely monitoring the performance of the block and based on the learnings we are making certain additions in the participation criteria for the same.

Additional Criteria:

· All sellers with Feedback Score of 10 or more will be able to showcase their products under this promotion. This will help ensure a better buyer experience.

· Title of the listing should be in Standard Case only. Titles with CAPITAL case shall not be accepted. This is to ensure that Buyers are able to view maximum portion of listing title on the Home Page itself.
o For example - “TAJ MAHAL - Valentine gift” is Not Acceptable
- “Taj Mahal - VALENTINE gift” is Not Acceptable
- “Taj Mahal - A Tribute to Love or Valentine” is Acceptable
o For maximum benefit, we advise our sellers to ensure that the ‘key’ words of the title are mentioned within the first 25 characters.

The Complete list of Criteria (Revised) for participation is as follows

- Starting price of Re 1/- or less
- Free National Shipping
- 10-day listing duration
- No reserve price
- Gallery image
- Seller Feedback Score greater than 10
- Listing Title should NOT have any words completely in CAPITAL case

The changes will be applicable to new listings from 15th February 2007. Listings which are live on 14th February will continue to be promoted as per the earlier criteria till they are closed.

"1 Paisa Auctions with Free shipping" promotion give sellers multiple benefits, such as:

- Prominent promotion on Home Page
- Increase in traffic (Many buyers prefer to experience the thrill of auctions)
- Increase in buyer interest (Even if buyers do not bid immediately, they keenly monitor such auctions)
- Leading to increase in sales

Listings from the following categories will be focused on during this promotion: Apparel & Accessories; Cameras & Optics; Computers & Peripherals; Consumer Electronics; Fitness & Sports; Health & Beauty; Home Decor & Furnishings; Jewellery; Kitchen & Home Appliances; Mobiles & Accessories; Tools & Hardware; Toys, Games & Baby; Watches.

For any questions or clarifications, please send us a mail on roadtosuccess@ebay.com.