While eBay has items of all kinds, there are still many instances when a search query will not return with any relevant listings. We’ll be testing ad placements at the bottom of these zero search results pages, as a way to improve the buyer experience in these situations. We’ll also be testing other placements on a limited number of other search results pages, when we know there is a high likelihood that the search will not result in a bid or purchase.To see how the ads will look, please Click Here

We have done a significant amount of testing and analysis with text ads in other markets and will use what we have learned as we begin to test with Google ads. Our number one concern is ensuring that the changes we make are right for our sellers and buyers. As we test, we’ll be monitoring the impact of any changes carefully, as well as listening to your input.