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***Price Changes in Mobiles and Accessories Category***

22 November, 2006 | 01:59 PM IST

Dear Members

To help improve the user experience of our buyers and sellers in Mobiles and Accessories Category, we are introducing a new pricing structure for this category.

Listings in Mobiles & Accessories Category will be subject to tiered Listing Fees and revised Final Value Fees. The changes are applicable starting 11:59 PM IST on the 3rd of December 2006. This revised pricing structure is only applicable to the Mobiles and Accessories Category and aims at improving the overall health of the category.

What is the New Fees Structure in the Mobiles and Accessories Category?

 Item Selling Price (Rs.)  Listing Fee on
 Start Price/ BIN Price
 Final Value Fee on End Price/BIN  Price  Gallery Fees
 <=2,500  Rs. 3  4.75% of the closing price, minimum Rs. 3.00  Free
 2,501 – 10,000  Rs. 4  4.75% of the initial Rs. 2500 (Rs. 118.75), plus 2.25% of the remaining closing value  Free
 > 10,000  Rs. 5   4.75% of the initial Rs. 2500 (Rs. 118.75), plus 2.25% of the remaining closing value
 Free

• All listings in the Mobiles & Accessories Category for all formats (i.e. BIN, SIF, Chinese & Dutch Auctions), live from 11:59 PM on 3rd December 2006, will be subject to the new pricing structure
• Listing Fees in the Mobiles and Accessories Category will be charged on the start price or BIN price of the listing. For example, an item listed in auction with a start price less than or equal to Rs.2,500 will be charged listing fees of Rs.3/- even if the final price of the product (auction ended price) is >Rs.2,500 (Please click here to see examples)
• Final Value Fees will be charged on the End Price and is applicable to all successfully sold “Mobiles and Accessories” items (Please click here to see example)
• The Listing fee will be credited if your item does not sell successfully (including Unpaid Item) for the first time, but is successfully sold in the 1st relist instance. (Please click here to see eligibility criteria for credit)
No Gallery Fees will be charged for listings in the Mobiles and Accessories Category. Please note that sellers will need to select Gallery while creating the listing to avail the feature
• All other feature fees, such as home page featured, highlight, secondary category fees etc will remain unchanged

Which sellers will be impacted?

• All sellers listing in the Mobile and Accessories Category on eBay India
• Sellers who have listed more than 20 listings (>20 listings) in any eBay category, since their time of registration on eBay, will be charged Listing Fees on ALL future listings made by them in the Mobiles and Accessories Category (ONLY)
• Sellers who have listed 20 or fewer listings (<=20 listings) in any eBay category will not be charged the new Listing Fees in the Mobiles and Accessories category
All sellers listing in the Mobile and Accessories Category are subject to the reduced Final Value Fees structure

How does it Impact a seller in Mobiles and Accessories category?

We understand that our sellers in the Mobiles and Accessories category will need to make changes to their current business plan to accommodate the above mentioned changes. To understand the impact of the above changes on your business, we will encourage you to check the Managing Your eBay Business Strategy. It can help you arrive at important metrics that will help you determine your new listing strategy.

We also encourage you to use our Customer Support Resources to understand how this change will impact your business and discuss your options for adjusting your eBay selling strategy.

To learn more about these changes, read our FAQ section. For sellers listing in all other categories, the current pricing structure remains unchanged. All eBay policies like multiple listing, mis-categorisation etc remain unchanged.

Your suggestions & comments are valuable to us and we encourage you to share your feedback with us.

Best Regards
eBay International AG

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