March 30, 2009 | 10:04AM PST/PT
| Kurt Apen |
Loyal buyers come to eBay for amazing deals. Now we’re adding a new reason for them to check eBay first. This week, on April 1, we’re launching a beta version of eBay Bucks, a new program that rewards buyers for their eBay purchases
During the beta, eBay Bucks will only be available to randomly selected eBay customers who receive an invitation via email and in their My Messages inbox in My eBay. Here’s how it works: those who get the invitation and enroll in the program will earn 2% in eBay Bucks on all qualifying purchases. After the end of every calendar quarter, participants will receive an eBay Bucks certificate and will have 30 days to spend it on eBay. The eligible period for earning during the beta is April 1 through June 30. Beta participants will receive their first eBay Bucks certificate on or about July 9.
During this beta, we’ll be listening carefully to customer reaction to inform plans for extending the program to more customers.
If you have questions, the eBay Bucks team will be available on the eBay Bucks discussion thread in the Buyer Central discussion board.
Sincerely,
Kurt Apen
Sr. Director, Loyalty Marketing
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