A Message from Jeff King -- Update on Multiple Identical Listings

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***A Message from Jeff King -- Update on Multiple Identical Listings ***

November 18, 2008 | 03:41PM PST/PT

Jeff King

Hi.. This is Jeff King, Senior Director of Finding. Starting this week we will be showing all identical listings from the same seller for Fixed Price items in search. Since July 30, we had been showing just one listing to ensure that buyers see relevant items from a variety of trusted sellers. Now that a track record of recent sales is a key factor in the sort order for Fixed Price, most sellers are combining identical items into single, multi-quantity, 30-day listings. This has proven to be the right strategy for sellers and a great shopping experience for buyers. Please note that we are continuing to show a maximum of 10 listings per page -- whether Fixed Price or Auction-style -- from any one seller.

To get the best position for Fixed Price listings this holiday season, we encourage sellers to focus on the following:

Create effective, accurate listings with distinct and descriptive titles.
Use the long duration (30-day or Good ‘Till Cancelled) multi-quantity format whenever appropriate.
Offer free shipping.

To learn more, read about how to get ahead in Best Match search.

Sincerely,

Jeff King
Senior Director, Finding

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