November 06, 2008 | 09:21AM PST/PT
| Greg Fant |
Hi everyone...this week marks the beginning of our holiday campaign. We've been
working on what we feel are some great programs that will drive buyers to the
site for the benefit of all of you, the many sellers and businesses who make up
the eBay marketplace. In this tough economy, shoppers will be exceptionally cost-conscious,
and our marketing initiatives reinforce the message that the greatest
deals can be found on eBay – we'll be saying this earlier, louder and in
a more integrated way than ever.
Plus, we've invested in new programs that will work hard to deliver on this
promise. Find out how buyers and
sellers can take advantage of
these great programs.
Microsoft Live Search Cashback
Shoppers who arrive at eBay through Microsoft
Live Search can receive up to 30% cash back on the purchase of any eligible
fixed-price item when using a PayPal account through the Microsoft Live Search
cashback program. When used to purchase items that are already offered at a
deep discount, this represents significant savings for our customers.
Coupons
eBay coupons will be distributed to millions of eligible eBay customers throughout
the season. You can't miss it – coupons will be displayed throughout the
site and in customers' My eBay accounts. Actual percentage offers will vary,
and all coupons are valid on any auction-style of fixed price listings when
PayPal is used. They'll be offered for a very limited time to get customers
shopping!
Special Deals Offers
We're introducing a number of special deals to increase excitement, drive buzz,
and keep buyers coming back to eBay for more. Here is the line-up:
- Daily Deal: From November 3 to December 17, a different
product will be available each day at a fixed-price and deep discount off
MSRP with free shipping. These limited-quantity items will be available daily
by 3 p.m. EST.
- Bid From $1: From November 3 to December 17, shoppers can
bid on thousands of the hottest electronics all starting at $1, no minimum
final-price reserves and with free shipping.
- $1 Holiday Doorbuster: From November 24 to December 8,
we will offer $1 Doorbuster deals - limited quantities of two different items
at a fixed-price of $1 and one surprise luxury item, also at a fixed-price
of $1.
Internet Marketing
A huge percentage of the online shopping population will be seeing eBay ads
running across some of the most visited sites including Yahoo, MSN, Facebook,
YouTube and many more. We want customers everywhere to know about all the great
deals on eBay!
Radio
We'll be on the airwaves in major cities throughout the US beginning November
17th to spread the word!
Get 15% Off Holiday Purchases with the eBay MasterCard
And last but not least - From November 18th through December 31st this year,
eBay shoppers can get 15% off their eBay purchases, up to $30 back, when they
sign up for the eBay MasterCard. The credit will appear automatically on your
statement, so it couldn't be easier.
Information on eBay's holiday deals is featured on: www.ebay.com/deals.
(Reminder! To make sure you don't miss any of the great deals,
check your My eBay preferences to make sure you are opted in to receive marketing
emails.)
Here's to a happy and successful holiday season!
Sincerely,
Greg Fant
VP, Marketing and Buyer Experience
|
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