Caroline Malifaud

AdCommerce is one more powerful advertising option for eBay sellers who want to drive more traffic to their listings and eBay Stores. Your ads are shown near the bottom of search results pages to targeted buyers that are interested in your product line.

How eBay AdCommerce will work
For example, let's say you want your ad to appear when buyers search for "computer." You would need to decide how much you're willing to pay each time a buyer would click your ad after running a search for "computer."

If you're one of the highest bidders for that keyword, your ad - which can include a title, a short description, and an optional image - will appear. You can also create a campaign for that keyword, and set your budget for that campaign.

Your eBay AdCommerce ads will show up near the bottom of the page when a buyer searches for a particular keyword or is browsing in a particular category. Depending on the keyword and the buyer's purchasing history we will either display eBay AdCommerce, Shopping.com or Yahoo! Ads.

With AdCommerce, there is no up-front fee, and no minimum payment or deposit. Sellers pay only when a buyer clicks your ad and goes to your listing or eBay Store.

Our launch plan
In the next few weeks, we'll start testing AdCommerce placements with a small group of beta testers, so you may start seeing these types of ads while you're searching. We expect our testing to be complete within the next two months and to be ready to open up the program to all eBay sellers afterwards. We'll be back with more information once we get closer to that launch date.

To learn more, please read our eBay AdCommerce information page.

Sincerely,

Caroline Malifaud
Advertising team