May 20, 2008 | 10:55AM PST/PT

| Frederick Crosby |
Hello everyone...This is Frederick Crosby, Director of eBay's Cross-Border Trade team. The new International Site Visibility feature that Stephanie Tilenius announced at the end of March is now available for sellers who want to bolster their international trade.
When you choose this optional upgrade in the Sell Your Item form, your item will be displayed in regular search results for buyers shopping on eBay UK. This way, your item receives added exposure for less than it would cost to list directly on both sites. Although this feature is only available for eBay UK today, we'll be adding more markets as time goes on.
Outline of Cross-Border Options for Your Listing
We saw a lot of good questions about sellers' international options after our original announcement. Here's an outline to help US sellers understand the different ways to get seen by buyers in the UK.
- When you list on eBay.com and select "international shipping" on your listing, UK buyers will see it when:
- they customize their search to find international items - your listing will appear within the regular search results, along with UK-based items.
- their search returns a low number of UK-based items - relevant international items, such as yours, will be displayed in a box underneath the results (just like on the US site).
- If you list directly on eBay UK, your listing will be displayed in search results just like any other UK-based listing. This would be completely separate from your US listings, and you would pay the UK listing fees.
- NEW!! - If you list your item on eBay.com with the new International Visibility listing upgrade, your item will be shown in regular UK search results.
Now sellers also have the option of using our International Site Visibility upgrade to give the items you've already listed in the US extra exposure in the UK. Simply select the "International Site Visibility" upgrade during the listing process, and your item will be shown in the regular UK search results like other UK-based items.
More exposure means more potential buyers – and selling internationally is especially attractive right now given the weak nature of the US dollar compared to other currencies.
Important note: Whenever selling internationally, make sure to specify your international shipping costs. Buyers are more likely to purchase items with this information, and it can positively affect where your item is displayed in search results when the buyer is using the Best Match sort order.
International Site Visibility Listing Upgrade Fees
In the US, the fees to use this optional upgrade are as follows:
| Start Price |
Upgrade Fee |
| $0.01 - 9.99 |
10 cents |
| $10 - 49.99 |
20 cents |
| $50+ |
40 cents |
Also, as a reminder, per Stephanie's note, our previous test to display Collectibles items across markets has now been turned off as well.
I hope this helps more sellers increase their global reach and expand their businesses. For all the details, please see our information page.
Join our workshop
Join my team at an online workshop on Thursday, May 22nd from 10-11 a.m. PT to learn more about the International Visibility upgrade and how it can help your international sales. Bring your questions!
Sincerely,
Frederick Crosby
Director, eBay Cross-Border Trade team
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