March 27, 2008 | 05:18PM PST/PT

For more information on this policy change, please see the interview with Brian Burke on The Chatter to answer member questions. Also, you can learn more by attending a workshop on this topic on the Workshop Board on Friday, April 11th at 2 p.m. PT. Brian Burke and Jim "Griff" Griffith will be on hand to answer questions and help sellers take full advantage of the Classified Ads format.
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***Original:
New Policy Update: Digital Downloadable Goods in Classified Ads Format Only*** |
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 March 24, 2008 | 01:00PM PST/PT

| Brian Burke |
Hello...This is Brian Burke, Director Global Feedback Policy. Digital goods are often reproduced at little to no cost to the seller. On eBay, this creates the potential for Feedback Manipulation (both real and perceived). To preserve the integrity of the Feedback system, effective March 31 all goods that can be digitally downloaded or transferred electronically must be listed using the Classified Ads format.
Using the Classified Ads format, sellers receive a 30-day ad at a fixed price. This solution enables sellers to continue to market their digital goods on eBay; however, because Classified Ad listings are a lead generation tool and do not result in transactions that go through eBay, Feedback cannot be exchanged between buyer and seller.
Sellers who wish to continue to offer digital goods can do so by selecting the Everything Else>Information Products category in the Sell Your Item form and choosing the Classified Ads format (not auction-style or fixed price). For more information about the Classified Ads format, please read Advertising with Classified Ads.
Sincerely,
Brian Burke
Director, Global Feedback Policy
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