Suzanne Scott

My team kicked off a brand new Back-to-School campaign at the beginning of August to make sure Half.com is top of mind with students this season. For a fun new approach, we've developed cartoons titled "The Many Perils of Over-Studying." They're a catchy (and humorous) way to convey the savings you can get on Half.com. These cartoons have been and will continue to appear in over 200 of the largest college newspapers in the country, complete with a coupon to encourage students to shop on Half.

We also just launched a new mini-site at www.overstudying.com where students can view animated shorts of the cartoons. The site encourages them to create their own cartoon captions and add them to their personal web pages using a special Half.com widget. To sweeten the deal – and encourage word-of-mouth about Half.com - we've added a special Sweepstakes. One student will win Half (get it?) of their tuition through our promotion! (For more details, visit www.overstudying.com.)

We hope you have a great Back-to-School season!

Sincerely,

Suzanne Scott
Half.com team