July 06, 2007 | 03:35PM PST/PT

| Rob Chesney |
Hi everyone – I'm back with an update on our redesigned eBay Motors site. Based on our analysis of how buyers are shopping for vehicles in the ever-evolving online world, our aim is to provide buyers with a one-stop shop where they can easily research, find and buy a vehicle, as well as parts and accessories, all in one place. We revamped much of the site, starting right at the beginning with a new homepage design. Other major innovations included new ways to find relevant listings, much tighter integration of top-notch research, and more information to help buyers make a purchasing decision. To see a walk-through of these changes, see our tutorial.
To make sure that these enhancements didn't disrupt the eBay Motors marketplace, we began slowly testing them earlier this year. Only a small number of randomly-selected visitors were opted into the new experience, and we gathered their feedback.
Thank you for your feedback
We received a ton of incredibly valuable feedback during this initial testing phase. Through email and survey responses, along with comments on the eBay Motors discussion board, participants in the test group let us know what they liked and what they didn't. For example, buyers really appreciated the watch this item option in listings, as well as the new research content. On the other hand, many buyers made some great suggestions that we think will make the searching process more straightforward. Though we originally planned to fully launch the site this spring, we decided that it was important to incorporate the initial feedback we received into another round of testing first.
Entering the second phase of testing
Now, we're ready to end our first phase of testing and begin our second round. What this means is that everyone currently seeing the new eBay Motors site will start to see the original version again beginning next week. If you were part of our original test and have any last questions and feedback to share, please send it to us at motorspreview@ebay.com.
Next, a small percentage of newly randomly-selected buyers will again see the new eBay Motors site, including all the changes we made during the first phase. This time, however, each buyer will see one of three slightly different versions of the site we want to test. We expect this testing to last for several weeks and, as always, we will keep you up-to-date on our progress.
As before, sellers don't need to make any changes on their end – we're testing improvements to the buying experience without changing anything for sellers. We will also be watching these tests very carefully and will be able to make immediate changes if necessary.
Thank you for your support during this testing!
Sincerely,
Rob Chesney
Vice President, eBay Motors
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