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Brian Burke |
Hi… this is Brian Burke again. In early March we introduced changes to the eBay Feedback system in eight pilot markets worldwide (Australia, Belgium, France, India, Ireland, Italy, Poland and the United Kingdom). During the past eight weeks we have evaluated the adoption rate, the impact on bidding and listing, and overall Community reaction in these markets.
Results have been positive. We're seeing a high adoption rate of the new features in Feedback, and there has been no negative impact to bidding and listing. I'm also pleased that, while some members in these communities were initially concerned about these changes, since the launch we've received an increasing number of positive comments, both from buyers and sellers.
Based on these results, today I'm pleased to announce that we will be launching these added features to the Feedback system on eBay.com and all other sites around the world during the week of April 30th 2007:
Detailed Seller Ratings – In addition to the current positive, negative or neutral comment, buyers will be able to rate their sellers on specific aspects of a transaction -- Item Description, Communication, Shipping time and Shipping & Handling Charges. Scores are based on a conventional 1 to 5 scale, with 1 being the lowest and 5 the being the highest rating. The average score for each rating will be displayed on the seller's Feedback Profile page.
Item Title and Price – To give buyers more information while they are evaluating the reputation of a seller, the transaction's item title and selling price will display beneath each Feedback comment on the Feedback Profile page for 90 days.
As a reminder, Detailed Seller Ratings and the other changes do not replace the current Feedback system, rather they augment it. This additional information will enable our best sellers to differentiate themselves from other sellers and enable buyers to make more informed decisions prior to purchasing.
Here are some additional resources to help you get more information:
I appreciate all the input and support we've received from our members, who I know are passionate about Feedback. These changes help ensure that eBay's Feedback system continues to be a credible measure of trust in the ever growing and changing eBay marketplace.
Sincerely,
Brian Burke
Director, Global Feedback Policy
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