Typically we see this type of keyword spamming for accessory-type items that are intended to be compatible with specific brands or models. Sometimes the listing title includes names of specific brands or models with which compatibility is claimed, but it's not clear if the item was also made by the same company. This can lead to buyer confusion about who is the manufacturer of the accessory.

The update to the policy states:

Sellers who list accessory items that are intended to be compatible with specific brands or models may identify those brands or models in the listing title. However, sellers may not mislead buyers into believing they could be purchasing a product made by the same company that makes the brand or model with which compatibility is claimed.

To help avoid confusion among your buyers about the manufacturer of the accessory, we recommend that sellers include words such as "compatible" or "fits" preceding the brand/model names.

Here's an example that shows what is allowed and not allowed, as well as the reasoning:

What is allowed: "Headset fits Samsung i330 i500 i600 i700"
Reasoning: This listing states that the headset was manufactured to fit these specific Samsung models.

What is not allowed: "Headset Samsung i330 i500 i600 i700"
Reasoning: It's unclear if the headset was actually manufactured by Samsung.

You can find more examples on compatibility under "Some Examples" on the updated Keyword Spam policy page.

Sincerely,

Sarah Brubacher,
Senior Policy Manager, eBay Trust & Safety