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***Item Page Change -- For New Buyers Finding eBay Through Search Engines***

January 23, 2006 | 03:52PM PST/PT


As Bill Cobb mentioned in his letter last week, we’ve recently made several technical changes to allow search engines (such as Google, Yahoo and MSN) to include eBay item pages in their search results. As part of this effort, we also need to help any new buyers -- who arrive at eBay through a search engine -- understand eBay and the breadth of product that is available.

This week we’re making a change to the top of the item page that only people visiting eBay from a search engine will see. This change adds a “welcome” message, a link to learn about eBay, and two links to additional items. We hope that giving new buyers the help and guidance they need when they first arrive to the site will turn them into successful members of the eBay community. To see an example of what this will look like to buyers arriving from a search engine, please click here.

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