October 20, 2005 | 09:47AM PST/PT


Kevin McSpadden
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Hi, I'm Kevin McSpadden with eBay Marketing, and I'm here to give you quick heads-up about “it”, our new eBay brand campaign which launches today. The campaign is designed to attract buyers by celebrating the extremely wide range of great things you can buy on eBay, just in time for the holiday shopping season.
We're looking to make a big splash through placements in top-rated TV programming, including Monday Night Football, Desperate Housewives, Lost and Alias. The TV ads will even run during the World Series! Our print ads will also appear next month in your favorite magazines, including People, Time, Oprah and Rolling Stone. Keep an eye out for it!
To view the campaign, visit www.whatis-it.com. We hope you enjoy it!
Sincerely,
Kevin McSpadden
Director, eBay Brand Marketing
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