June 28, 2005 | 04:16PM PST/PT

Last week at eBay Live! 2005, Bill Cobb, President of eBay North America, announced a new policy for listings featured on eBay's home page using the Home Page Featured listing upgrade. Due to their high visibility, we want to make sure that listings being promoted on the home page maintain the credibility of the marketplace and do not harm the eBay brand.
Effective immediately, eBay reserves the right to remove any Home Page Featured listing that we determine at our discretion may hurt the credibility of the marketplace or harm the eBay brand, even if the listing otherwise complies with eBay policy. Specific prohibitions include listings that make certain claims about health, body, weight or beauty products (such as weight loss products that make specific claims, breast enlargement supplements, etc.).
For more information on the types of listings that are not eligible for Home Page Featured upgrades, please visit the Home Page Featured Policy page.
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