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September 2012
***Announcing a new look for eBay***

13 September, 2012 | 11:20

The world of commerce is changing, and eBay is evolving with it.

Over the past few years, we’ve made significant improvements to our global marketplace, offering a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We’ve delivered more buyers to you. Your inventory is now available to more than 100 million active users around the world.

Our business has grown and evolved, and we felt it was time for a change. We have refreshed our logo to reflect who we are today and symbolize our dynamic future. This wasn’t a decision we made lightly. We are proud of our rich history. That’s why our new logo retains core elements, including the typeface and iconic color palette, representing our diverse global community. 

We are sharing this news with you, because we value how much you contribute to our global community.  In mid-October, we will make the logo available, subject to our usage guidelines.

We thank you for the incredible, world-class experiences you bring to eBay buyers. After 17 years, there’s still nothing like eBay.

You can learn more about our new logo and hear from eBay President Devin Wenig, here.  We also invite you to join the conversation on our Facebook page or on Twitter @ebay, hashtag #ebaynew.

Welcome to eBay today.

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***How to list upcoming Apple products successfully to meet buyer demand***

12 September, 2012 | 13:40

With the launch of the latest Apple products just around the corner, guidelines are now in place to help meet buyer demand while also promoting eBay sellers who deliver excellent customer service. Learn how you can list these highly-anticipated devices:

Listing the latest Apple products as pre-sales 30 days prior to the launch date, most sellers will be allowed to list the latest apple products on eBay, as long as they are in full compliance with eBay’s Presale policy. Also:

  • Apple authorized resellers will be allowed to list up to 25 items per week.
  • eBay Top-rated sellers will be allowed to list up to 4 items per week.
  • All sellers meeting our minimum performance standards will be allowed to list 1 item per week.
  • Only sellers registered in Canada or the United States on, or eBay Motors will be able to participate in this event.

Listing the latest Apple products after the launch
Once the latest Apple products are made available to the public, most sellers will be allowed to list them with some limitations:

  • Apple authorized resellers will be allowed to list an unlimited number of items per week.
  • eBay Top-rated sellers will be allowed to list up to 8 items per week.
  • All sellers meeting our minimum performance standards will be allowed to list 4 items per week.
  • All sellers who’ve confirmed their personal information will be able to list 1 item per week.
  • Only sellers registered in the United States or Canada on, eBay Motors or eBay Canada will be able to participate in this event.
Sellers who do not meet our minimum performance standards or haven’t confirmed their personal information will not be allowed to list the latest Apple products during the presale or post-launch sale period. Apple related domain name and email address sales Sellers offering Apple related domain names or email addresses for sale on eBay, both pre- and post-launch, will be allowed up to 4 listings per week. These must be listed in the Businesses & Websites for Sale category. As always, eBay does not allow replica or counterfeit items. If a seller can’t verify the authenticity of an item, it can’t be listed on eBay. Any selling activity that appears to mislead buyers may result in limitations to selling activity, including account suspension.

Tips on selling the latest Apple products
We would like to give you some tips on how to maximize your selling potential while creating a good buying experience. Keep your description concise and relevant to the item for sale. Include details such as size, colour, or other information buyers should know in order to make a good buying decision.
  • Include details of what the buyer should expect once the listing ends including payment, shipping, and return details.
  • Pictures are now free! Be sure to include a lot of photos – showing the buyer all relative angles and details. If additional items are included in the listing, include photos of those as well.
  • We strongly recommend you use tracking on these products:
    • This will give buyer the ultimate confidence that their item is safe and on the way.
    • This also gives you additional protection as a seller to know where the item is and when it was delivered.
    • Be sure to communicate with your buyers in a timely manner. If your buyer reaches out to you with questions, it is important that you respond to them quickly to set proper expectations.

Here is some good information on using eBay mobile to sell your items!

  • Your pictures automatically upload from your description into eBay Picture Services.
  • There are structured fields for details such as Pricing, Shipping, Payments, Returns and Item Condition. This will allow buyers to easily find
  • The listings are kept neat and consistent as the description contains only simple HTML – no Javascript, Flash, etc.
For more information on selling Best Practices please visit the following link:

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***Attention Electronics Sellers: Listing with the eBay catalogue is now required in select Computers & Tablets categories***

10 September, 2012 | 15:00

Starting September 10, listing with the eBay catalogue—whenever there’s product match—is required in the following Electronics categories: CPUs & Processors, Motherboards, and PC Desktops & All-In-Ones.

If you sell in any of these categories, take action now to update your existing listings. You’ll also be required to list all new items with the catalogue in these categories whenever there’s a product match. Listing with the catalogue helps buyers find your items faster, so find out which of your listings should be listed with the catalogue and update your listings today.

See the full list of Electronics categories required to list with the catalogue.
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***Sellers: Starting today—and for the rest of 2012—LIST FREE in the entire Outdoor Sports category***

02 September, 2012 | 11:00

Incredible news! Starting today through December 31, sellers can list FREE—pay no insertion fees—when listing in  the Outdoor Sports category. This offer applies to both Fixed Price and Auction-style listings, and you can add Buy It Now to your Auction-style listings for FREE, too! 

Both eBay Stores subscribers and sellers without an eBay Stores subscription are eligible. If you already qualify for 50 free Auction-style insertion fees each month, you can still take advantage of this offer and still get your 50 free per month. And don’t forget: pictures are free—up to 12 per listing—so load up and really show outdoor sports enthusiasts what you’ve got!

This offer applies to listings in the Outdoor Sports category on and  For listings on, this Promotion starts on Sunday, September 2, 2012, at 00:00:01 PT and will end on Monday December 31, 2012, at 23:59:59 PT.  The maximum amount of listings each month will vary depending upon whether or not you have an eBay Stores subscription and your Stores subscription level. See terms and conditions for full details

Don’t forget: It’s also FREE to list in the Sports Memorabilia, Cards & Fan Shop category—for the rest of the year! Learn more.

Enjoy the savings!


Michael Jones
Vice President,
Merchant Development
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