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***Best Match Testing on eBay.ca - Introducing “Item Location”***

17 July, 2008 | 16:13

Andrew Sloss
Hi everyone...I'm Andrew Sloss, Country Manager. I have some great news about Best Match testing on eBay.ca.

For the last few months, we have been testing Best Match in all categories on eBay.ca in English. (Best Match is the new sort feature that gives buyers another way to organize their search results, helping them more quickly find what they are looking for.)

As we've mentioned in earlier updates, we have been giving higher priority to domestic items in search. Previously, we were limited to promoting items in search that were listed on eBay.ca. Canadian items listed on other sites - such as eBay.com - didn't receive the same consideration because of a technology limitation.

Enhancing Domestic Prioritization
I'm pleased to announce that we are now able to give higher priority in search to all Canadian items on eBay.ca - regardless of the site they were originally listed on. (Other criteria, such as price, shipping cost, DSRs and listing ending time, will continue to play a role in our Best Match algorithm. )

We will be testing this new functionality (which we call the "Item Location" factor) in select categories in the weeks ahead, and hope to see the same positive results that we've seen in the earlier phases of testing.

Just a reminder that if you prefer to use a different sort order in these categories (such as "Time: Ending Soonest"), you can change it by using the Sort By drop-down menu at the top of the search results. If you've already set your sort order preference using the "Customize Display" link (found to the right of the "Sort By" drop-down), you won't be affected by this test.

We look forward to sharing future results of our continued testing with you.

Sincerely,

Andrew Sloss
Country Manager

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