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***New Policy Update: Digital Downloadable Goods in Classified Ads Format Only***

31 March, 2008 | 15:34

Brian Burke
Hello...This is Brian Burke, Director Global Feedback Policy. Digital goods are often reproduced at little to no cost to the seller. On eBay, this creates the potential for Feedback Manipulation (both real and perceived). To preserve the integrity of the Feedback system, effective March 31 all goods that can be digitally downloaded or transferred electronically must be listed using the Classified Ads format.

At this time, eBay.ca does not support the Classified Ads format. The Classified Ads format is available on eBay.com, and Canadian sellers who wish to use this format are welcome to list on the US site.

Using the Classified Ads format, sellers receive a 30-day ad at a fixed price. This solution enables sellers to continue to market their digital goods on eBay; however, because Classified Ad listings are a lead generation tool and do not result in transactions that go through eBay, Feedback cannot be exchanged between buyer and seller.

Sellers who wish to continue to offer digital goods can do so by selecting the Everything Else>Information Products category in the Sell Your Item form on eBay.com and choosing the Classified Ads format (not auction-style or fixed price). For more information about the Classified Ads format, please read Advertising with Classified Ads on eBay.com.

Also, you can learn more by attending a workshop on this topic on the eBay.com Workshop Board on Friday, April 11 at 5 p.m. ET. Jim "Griff" Griffith and I will be on hand to answer questions and help sellers take full advantage of the Classified Ads format.

Sincerely,

Brian Burke
Director, Global Feedback Policy
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