 ***A Message from Lorrie Norrington – New Media Category Pricing Effective February 20*** |
11 February, 2008 | 13:29
| Lorrie Norrington |
Hello … This is Lorrie Norrington, President of eBay Global Marketplace Operations. By now I hope you’ve had the chance to watch the Keynote and Executive Q&A webcasts from our annual eCommerce Forum recently held in Washington D.C. I can’t think of a better way to start my new role than spending two and a half days in discussions with many eBay sellers. I want you to know I’m committed to consistent communication, action and follow through. As a result, I’d like to let you know about our next steps:
1. Make immediate changes where we believe it benefits the health of our Marketplace: We heard your comments about the need for media and category-specific pricing. Today, I am pleased to announce we are accelerating our plan to phase-in category-specific pricing for media. This fee cut will coincide with the site-wide pricing changes previously announced to take effect on February 20, 2008. In the Books, Music, Movies and Video Game software categories, we will be offering even lower insertion fees on Auction-style and Fixed Price listings for the first three insertion tiers as follows:
Starting or Reserve Price: $0.01 – 0.99
Original Categories Insertion Fee: $ 0.20
New Media fee: $ 0.10
Starting or Reserve Price: $1.00 - 9.99
Original Categories Insertion Fee: $ 0.40
New Media fee: $ 0.25
Starting or Reserve Price: $10.00 – 24.99
Original Categories Insertion Fee: $ 0.60
New Media fee: $ 0.35
2. Closely monitor the Marketplace to ensure the changes we’ve made have the intended impact: We’ve heard from many of our sellers who believe the shipping Detailed Seller Rating (DSR) needs to be re-examined. We also heard you when you said you wanted us to be transparent about participation in the PowerSeller discount program. Let me be clear - our goal is to improve the buyer experience so that at least 50 percent of our PowerSellers qualify for discounts. We will move forward with the changes announced in Washington D.C., but will closely monitor the data. Within the next six months, if buyer trust in the marketplace does not improve as intended, we will take action.
3. Stick with the changes we believe are right for the Marketplace: We will proceed with our announced plans to evolve our feedback system and weight Detailed Seller Ratings (DSRs) in search. They are both central to our plans and will aid in providing a great buying experience from sellers they can trust.
Finally, I’d like to take this opportunity to share with you how excited and honoured I am to be serving the eBay Community. You have helped us build an incredible Marketplace over the years. I passionately believe that great service will lead to great customer experiences in 2008 and I’m very committed to helping the eBay Marketplace become even more successful for you in today’s competitive environment.
We literally cannot do this without you and the changes we announced better align our shared interests. By rewarding and differentiating our best partners, together we will deliver more of the great shopping experiences found nowhere else but on eBay.
Sincerely,
Lorrie Norrington
President, eBay Global Marketplace Operations
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