Hi, I'm Dave Steer, and I work on the Trust and Safety team at PayPal. My team's responsibility is to raise awareness within the eBay and PayPal Community about the ways you can stay safe when buying and selling online.

Identity theft continues to be a fast growing crime that affects consumers wherever they are. We're committed to helping you protect your privacy and, specifically, to help protect you from spoof (also called phishing) emails and websites.

I'd like to reiterate some basic tips to make sure that you are keeping your accounts and personal information secure:

• Be suspicious of any email that requests personal information – Be cautious of emails that request you to click a link and submit your financial or personal information.
• Look for cues to verify the authenticity of emails – Any email that PayPal sends you will include your first and last name in the greeting. For all eBay emails, check My Messages (located in My eBay). Any email eBay sends you about your account or requesting personal information will also be in My Messages. If you receive an email asking for information about your account or requesting personal information and it's not in My Messages, it's a fake email.
• Report suspicious emails to us – In case you receive a suspicious email and you're not sure if it's really from eBay or PayPal, please forward it to spoof@ebay.com or spoof@paypal.com. We will respond (usually within minutes) to tell you whether or not the email is authentic.
• Download the eBay Toolbar and the PayPal SafetyBar – The eBay Toolbar includes Account Guard which indicates when you are on a legitimate eBay or PayPal site, and alerts you when you are on a known fraudulent site. PayPal's SafetyBar detects fraudulent emails in your email program and puts them in the spam folder.
• Monitor your account for suspicious activity – The best way to prevent damage from identity theft is to stay alert and catch any suspicious activity early. I strongly recommend that you log into your eBay and PayPal accounts frequently to ensure that all the transactions listed are legitimate.
• Pay safely and securely – Only enter your financial information on secure websites. Check that a website is secure by looking for the closed lock symbol () near the bottom of your browser window. And, of course, use a safe payment method such as PayPal, which lets you pay without sharing your financial information with the person receiving your money. PayPal also covers you 100% against unauthorized money sent from your account.
• Stay informed – You can find out the latest information on safety, security and identity theft protection by visiting the PayPal Identity Protection pages and the eBay Security & Resolution Centre.

Sincerely,

Dave Steer
Sr. Manager, PayPal Trust & Safety

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	***Original: Online Safety: Protect Yourself from Spoof (Phishing) Email and Websites****
	28 February, 2006 | 17:45 Dave Steer Hi, I'm Dave Steer, and I work on the Trust and Safety team at PayPal. My team's responsibility is to raise awareness within the eBay and PayPal Community about the ways you can stay safe when buying and selling online. Identity theft continues to be a fast growing crime that affects consumers wherever they are. We're committed to helping you protect your privacy and, specifically, to help protect you from spoof (also called phishing) emails and websites. I'd like to reiterate some basic tips to make sure that you are keeping your accounts and personal information secure: Be suspicious of any email that requests personal information – Be cautious of emails that request you to click a link and submit your financial or personal information. Look for cues to verify the authenticity of emails – Any email that PayPal sends you will include your first and last name in the greeting. For all eBay emails, check My Messages (located in My eBay). Any email eBay sends you about your account or requesting personal information will also be in My Messages. If you receive an email asking for information about your account or requesting personal information and it's not in My Messages, it's a fake email. Report suspicious emails to us – In case you receive a suspicious email and you're not sure if it's really from eBay or PayPal, please forward it to spoof@ebay.com or spoof@paypal.com. We will respond (usually within minutes) to tell you whether or not the email is authentic. Download the eBay Toolbar and the PayPal SafetyBar – The eBay Toolbar includes Account Guard which indicates when you are on a legitimate eBay or PayPal site, and alerts you when you are on a known fraudulent site. PayPal's SafetyBar detects fraudulent emails in your email program and puts them in the spam folder. Monitor your account for suspicious activity – The best way to prevent damage from identity theft is to stay alert and catch any suspicious activity early. I strongly recommend that you log into your eBay and PayPal accounts frequently to ensure that all the transactions listed are legitimate. Pay safely and securely – Only enter your financial information on secure websites. Check that a website is secure by looking for the closed lock symbol () near the bottom of your browser window. And, of course, use a safe payment method such as PayPal, which lets you pay without sharing your financial information with the person receiving your money. PayPal also covers you 100% against unauthorized money sent from your account. Stay informed – You can find out the latest information on safety, security and identity theft protection by visiting the PayPal Identity Protection pages and the eBay Security & Resolution Centre. Sincerely, Dave Steer Sr. Manager, PayPal Trust & Safety
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Hello everyone. As you probably know, our annual eBay Live! event has come to signify the fun and camaraderie of the eBay Community. Since our first eBay Live! in 2001, thousands of eBay members like you have gathered once a year for learning, networking and entertainment.

Registration is now open for eBay Live! 2006. And on top of the huge variety of learning and networking opportunities, this year's eBay Live could be the most fun-packed yet...because we’ll be gathering in Las Vegas! Thousands of us will come together at the Mandalay Bay Convention Center on June 13-15.

This year's eBay Live! will feature:

• More than 180 seminars, labs and discussions tailored for every kind of eBay seller and buyer.
• The massive Solutions Center floor, offering a wealth of new ideas for accelerating your online sales.
• A keynote address from me and our CEO, Meg Whitman.
• Our traditional eBay Live! Gala, which this year will welcome Huey Lewis & The News as our musical guest.
• Loads of opportunities to spend time with eBay friends, make new ones, and share ideas for success on eBay.

If you sign up before April 15, you’ll save US$20 off the regular registration fee. Please go to www.ebay.com/ebaylive for all the details on eBay Live! 2006. I hope to see you at the Mandalay Bay in Las Vegas!

Sincerely,

Bill Cobb
President, eBay North America

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eBay Motors is holding a free trial offer of the CARad Express listing tool for passenger vehicle and motorcycle listings from Monday, February 27, 2006 at 3:00:01 EST (3:00 AM plus one second) through Monday, March 6, 2006 at 2:59:59 EST (2:59 AM plus 59 seconds).

CARad Express is an easy-to-use listing tool to help sellers create professional-looking and effective eBay Motors listings. Normally offered for US$9.95 per listing, CARad Express will be free during this trial period.

During the CARad Express Free Trial Offer:

For auction-style and Fixed Price eBay Motors passenger vehicle and motorcycle listings on www.ebaymotors.com, use of the CARad Express listing tool will be free. As the listing will be created on the www.ebaymotors.com site, please be sure to select “I will sell to buyers outside the United States” to ensure that your listing can be viewed by Canadian buyers. This promotion will not apply to non-passenger vehicle/non-motorcycle listings, or for International, Live Auction, Professional Services, and Store Inventory listings. Listings on www.ebay.com are also not eligible for this promotion. For full promotion details, please click here.

We hope you enjoy the CARad Express Free Trial Offer!

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What is it? It's a 10 cent Fixed Price Listing Day! Insertion fees for Fixed Price listings will be reduced to 10 cents. These discounted fees will be immediately reflected on the eBay.ca site.

When is it? It all starts Tuesday, February 28, 2006 at 00:00:01 EST (12:00 AM plus one second on February 28, 2006) and ends that same day Tuesday, February 28, 2006 23:59:59 EST (11:59 PM plus 59 seconds).

Who is included? Users who list their items on eBay.ca will be eligible for the promotion. eBay.com and eBay Motors are having similar promotions this same day. Click here for details. Please keep in mind the US promotions are open to Canadians, but have different start and end times and different eligibility requirements. Listings created prior to the promotion and scheduled to start during the promotional period of February 28, 2006 will be eligible for the promotional fee. Items that are re-listed that match the above eligibility will qualify for the promotion. Items listed in two categories will receive the promotional fee for each item.

What is excluded? Auction style listings, Auction style-listings with the Buy It Now upgrade, Motors vehicles, Business and Industrial Capital Equipment, Store Inventory Format and Real Estate Ad Format listings will not be included in this promotion. The promotional rate does not apply to listings created prior to the promotional period and later revised during the promotional period. The promotional rate does not apply to listings created during the promotion February 28, 2006, but scheduled to start after the promotion ends.

For more details, including detailed eligibility and exclusions, click here.
For a general FAQ on seller promotions, click here.

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Hi everyone...this is Bill Cobb, President of eBay North America. I’m here to invite you to our next Town Hall event on Tuesday, February 28th from 6:00-7:00 pm EST.

I know that Trust & Safety is an important subject to all of you, so I’ve asked two key members of eBay’s Trust & Safety team to join me this month. Rob Chesnut, Senior Vice President of Rules, Trust & Safety, is a veteran to the Town Hall forum, and we’re happy to have him back as my guest. He will be joined by Matt Halprin, Vice President of Global Policy Management. Rob and Matt will be able to talk about eBay’s Trust & Safety priorities and answer your questions.

To submit your Trust & Safety question, visit our Town Hall page at www.ebay.com/townhall. We will also answer questions you submit to us live during the event.

You can listen to the audio of this Town Hall through Windows Media Player or through Real Player. Details on how to download and install the latest versions of both of these are available on our Town Hall page.

I hope you’ll join us on the 28th!

Sincerely,

Bill Cobb
President, eBay North America

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eBay University is coming to Toronto on Saturday, March 4. You'll learn proven eBay selling strategies that you can start using right away to start making some extra cash, or even open your own business on eBay. The class is taught by eBay employees who know what it takes to be a successful seller on eBay.

Register now and take the Selling Basics class for US$59 (approximately C$68) and learn:

• Basic selling techniques
• How to create listings
• How to accept online payments with PayPal
  ...and much more to get you started on the road to eBay selling success.

Register Online before 2:59 a.m. on March 4 and bring a friend for free!

Event Location:
Hilton Toronto Airport
5875 Airport Road
Mississauga, Ontario
L4V 1N1

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Forget garage sales or storage - turn your items into cash by selling to over 180 Million registered users! Many Canadian homes have up to $1,150 worth of items they're not using anymore, ready to be sold on eBay. Don't let this opportunity slip by.

Learn more about your 5 free listings right now.

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Hi everyone. Many of you will remember Bill Cobb’s letter a few weeks ago, in which he mentioned the upcoming increase in exposure for Store Inventory listings. Starting this week, all matching Store Inventory listings will display at the end of the main eBay search on eBay.com and on eBay Motors. Store sellers will see increased exposure for their Store Inventory items, and buyers will see more qualified listings every time they search. As Bill said, it’s a win/win.

For example, if you search on “bow tie”, you’ll see all the normal auction and Fixed Price listings as you did before. But now you’ll also see all Store Inventory listings matching “bow tie” listed at the end, regardless of how many auction or Fixed Price listings were found. Similar to today, listing upgrades such as Gallery and Bold will not be shown for Store Inventory listings, unless no auction or Fixed Price items are found – then the upgrades will be shown.

This is a large, technologically-complicated launch, and it might take some time for these extra results to appear consistently. Over the next few days, these Store Inventory listings may appear off and on, and we’ll provide updates on this board if needed.

To learn more about listings in the Store Inventory format and see a screenshot of this change, please click here. I also encourage you to check out our FAQ.

Sincerely,

Chris Tsakalakis
Senior Director, Stores

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Hello…This is Matt Halprin, and I manage global policy management at eBay. Good policy management is about making the site a trustworthy and friendlier place to buy and sell, and we know we've had some work to do. Last summer I shared our plans to improve how we communicate and enforce our policies. As we start a new year, I want to give everyone a quick update of what we've achieved so far, as well as share some of our plans for 2006.

Let me jump straight into my team's five focus areas:

Making policies easy to understand
We now have over 150 policies designed to keep the eBay marketplace healthy and to maintain a safe place to buy and sell. We recognized that some of our policies were hard to understand, even for me. So last year, we spent several months rewriting our policy pages in straightforward language to make them easier to understand and follow. Now each page includes: a clear statement of the policy and why we have it; examples that illustrate what is and isn't allowed; and a list of the possible consequences of violating the policy. (To learn more, please visit our Rules and Policies page.)

Educating members about policies
Understanding eBay's policies helps members have a more positive eBay experience. Last year we focused on creating educational materials on the site designed to help members understand and comply with our policies. We now have five online tutorials available for Intellectual Property & VeRO, Shill Bidding, Fee Circumvention, Feedback, and Search & Browse Manipulation.

These new tutorials only take a few minutes to complete. Each one steps members through the policy details they need to know in order to stay in compliance. In 2006, we will also be launching a new comprehensive Marketplace Policy tutorial that covers all our biggest policy areas, including Keyword Spamming, Fee Circumvention, Feedback, VeRO and more.

Enforcing policy violation consequences and mitigation
Last fall we changed our PowerSeller eligibility requirements to include new thresholds on policy compliance. As a result, we've removed some sellers who were repeat violators of eBay's policies from the program. We feel this has enhanced the reputation of the program overall. It's also made the marketplace more safe and fair for the vast majority of good sellers and PowerSellers who play by the rules.

We're also working on more consequences we can apply when sellers violate policies that will help change their problem listing behaviors in a positive way. Until recently, eBay could only warn or suspend accounts, so we've had to build more options that encourage education and rehabilitation. We'll be adding new consequences in 2006, which include:

• Restricting repeat policy violators' ability to list items for a period of time – Depending on how often a seller has violated our policies in a 90-day period, they may be required to complete a 15-minute tutorial, or they could be restricted from listing new items for up to 3 days. We think of these consequences as "speed bumps" that can slow accounts down just long enough for them to be educated on the policy. Then they can get back on track.
• Retaining eBay fees when cancelling a repeat violator's listings for List Practices violations – If a seller repeatedly violates policies in a 90-day period despite previously having taken a tutorial on those policies, we're going to keep their listing and feature fees on subsequent listing cancellations that violate policy. We feel it is important to instill a financial penalty to protect the level playing field when our other efforts to educate and change behavior have failed.

Making it easy to detect policy violations
One of the most important ways we learn about listings that violate our policies is through reports from other Community members. You've told us that the process for reporting suspicious activity has been too cumbersome. So to make it easier for members to send us these reports, in the spring of 2006, every item page will have a "Report this Item" link at the bottom of the page. This link will bypass the Contact Us flow and take you to a list of possible reasons why a listing needs to be brought to our attention. It will save you valuable time and help us review the listing quickly.

I want to add a note here to thank our members who report suspicious activity on the site to us. With more than 5 million active listings on any given day, we need – and truly appreciate – your help in keeping the marketplace safe.

These five key areas of focus address many of the concerns that we've heard from our Community over the years. Already these changes are having positive results. We've made good progress in the last 6 months, and we'll be taking this momentum with us into this year.

Sincerely,

Matt Halprin
VP, Global Marketplace Policy Management

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When is it? It all starts Monday, February 13, 2006 at 00:00:01 EST (12:00 AM plus one second on February 13, 2006) and ends that same day Monday, February 13, 2006 23:59:59 EST (11:59 PM plus 59 seconds).

Who is included? All Canadian resident users who list their items on eBay.ca, eBay.com or eBay Motors will be eligible for the promotion. Listings created prior to the promotion and scheduled to start during the promotional period of February 13, 2006 will be eligible for the promotional fee. Items that are re-listed that match the above eligibility will qualify for the promotion. Items listed in two categories will receive the promotional fee for each item. Canadian residents who registered on other eBay sites will still be eligible, provided your registered address is Canadian.

What is excluded? Motors vehicles, Business and Industrial Capital Equipment, Store Inventory Format and Real Estate Ad Format listings will not be included in this promotion. The promotional rate does not apply to listings created prior to the promotional period and later revised during the promotional period. The promotional rate does not apply to listings created during the promotion February 13, 2006, but scheduled to start after the promotion ends.

For more details, including detailed eligibility and exclusions, click here.
For a general FAQ on seller promotions, click here.

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Hi...it's Ira Grossman again, from eBay Canada's Shipping team. Please join me for our first Online Shipping workshop event of 2006.

Date: Friday, February 17, 2006

Time: 1:00 p.m. to 2:00 p.m. EST

Location: Canada Town Square Discussion Board (http://forums.ebay.ca/thread.jspa?threadID=500003273&tstart=0&mod=1139589799559)

Description: Join us for this workshop to learn about eBay’s new Online Shipping tool. Representatives from Canada Post and PayPal will be on hand to explain how to use the new tool and answer your questions.

If you are not able to attend, you can leave your questions here in advance of the workshop and they will be answered during the workshop. You can come back in and check the answers.

Hope you can join us on the 17th!

Regards,

Ira  

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Thank you for your patience.

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Hi...I'm John Slocum from the eBay Blackthorne team. Last October we announced the launch of eBay Blackthorne, the redesigned and renamed version of Seller's Assistant. Blackthorne is simpler to use and includes more features to help you meet the growing needs of your eBay business, while still offering the features of the original Seller's Assistant product line that you told us were important to you.

Please note that Blackthorne Basic and Pro are only supported on eBay.com.

As of Friday, May 12, 2006, eBay will no longer support Seller's Assistant products. We will end support for Seller's Assistant products because they are based on eBay's legacy Application Program Interface (API) structure which eBay will no longer support. Blackthorne is based on eBay's new API structure.

On May 12, if you are subscribed to Seller's Assistant, your subscription will automatically roll over to the equivalent Blackthorne subscription. This means that if you are subscribed to Seller's Assistant Basic, you will be switched to a Blackthorne Basic subscription. If you are subscribed to Seller's Assistant Pro, you will be switched to a Blackthorne Pro subscription.

To assist our sellers with the migration, we've put together a variety of information to help make your transition smoother. We strongly encourage you to use these resources:

• Quick Start Guides on migrating from Seller's Assistant to Blackthorne – These guides will show you how to migrate your data from Seller’s Assistant to Blackthorne and the basics of using Blackthorne. Download the Seller's Assistant Basic Migration guide or the Seller's Assistant Pro Migration guide.
• Monthly online workshops – From now until May, we'll have a monthly series of workshops on the workshops board to help sellers through the transition. Join us for the February series:
  • Transitioning from Seller's Assistant Basic to Blackthorne Basic (February 13th)
  • Transitioning from Seller's Assistant Pro to Blackthorne Pro (February 14th)
  • Getting Started with Blackthorne Pro (February 15th)
• Frequently Asked Questions – We've put together a list of Frequently Asked Questions on Blackthorne, which will answer many of your questions about the migration.
• Blackthorne Discussion Boards – Visit the Blackthorne-hosted discussion boards to get answers to your questions from the Blackthorne team and other Blackthorne users.

For more information, please visit the Blackthorne Basic or Blackthorne Pro pages.

Sincerely,

John Slocum,
Founder, eBay Blackthorne

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Hi… This is Sarah Brubacher again, Senior Policy Manager for eBay.

Recently we've seen an increase in reports from the Community about false or inaccurate information included in the item location field of the item page. To address this concern, we're implementing a new Item Location Misrepresentation policy which will be effective as of February 3, 2006.

The item location field on the item page is designed to inform buyers about where the item for sale is located. As eBay's global marketplace continues to grow, it's increasingly important for buyers to know where an item is located, so they can estimate the likely shipping costs and delivery times.

For example, a problem listing might display something contradictory like "Hong Kong, United Kingdom" or "Worldwide, United States" in the item location field. Another type of listing problem would be an item location field that displays "USA" or "Canada" but the item description text says the item is actually shipping from some other country.

What is allowed

An appropriate use of the item location field would be, "Beijing, China" or "Sydney, Australia." Sellers may also continue to use more creative item locations such as "These United States" or "My mother’s attic."

Inaccurate item location representation can lead to higher shipping costs and longer shipping times than buyers expect. These are negative experiences that can ultimately undermine trust in the marketplace.

To learn more about the policy and view examples of what is and isn't permitted, please visit the Item Location Misrepresentation policy page.

Sincerely,

Sarah Brubacher
Senior Policy Manager, eBay Trust and Safety

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Hi… I'm Gui Bastos with eBay's Product Marketing team.

We know that thousands of eBay sellers use eBay Turbo Lister every day to bulk list items on eBay. It's an ideal listing tool for medium to high volume sellers that can save you time creating professional looking listings.

Over the past year we've been doing a lot of research into how we can improve Turbo Lister and make it even more effective. We're happy to announce that an early release of this new, improved Turbo Lister is now available. We'd like you to try it out and tell us what you think.

• Easier listing process – Now you can create listings within a single page. You can also customize the options you want to see on the page, allowing you to look only at the fields that you use.
• Enhanced editing capabilities – Now you can edit your items directly in the main inventory list. Change the prices, modify the title, and make other quick changes from the list view without having to open another window.
• Faster performance – We've also made some technical changes to the new Turbo Lister to make it faster and more reliable.

To try out the early release of the new Turbo Lister, simply download it from the Turbo Lister information page.

You'll find more useful information on the Turbo Lister information page, including the Frequently Asked Questions we've put together.

If you'd like to share your thoughts and comments about the new Turbo Lister, please email the Turbo Lister team at TL2betafeedbackUS@ebay.com.

Sincerely,

Gui Bastos
eBay Product Marketing

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	***Original: Now Available: Early Release of the new Turbo Lister***
	02 February, 2006 | 17:04 Gui Bastos Hi… I'm Gui Bastos with eBay's Product Marketing team. We know that thousands of eBay sellers use eBay Turbo Lister every day to bulk list items on eBay. It's an ideal listing tool for medium to high volume sellers that can save you time creating professional looking listings. Over the past year we've been doing a lot of research into how we can improve Turbo Lister and make it even more effective. We're happy to announce that an early release of this new, improved Turbo Lister is now available. We'd like you to try it out and tell us what you think. A few highlights of the new Turbo Lister include: Easier listing process – Now you can create listings within a single page. You can also customize the options you want to see on the page, allowing you to look only at the fields that you use. Enhanced editing capabilities – Now you can edit your items directly in the main inventory list. Change the prices, modify the title, and make other quick changes from the list view without having to open another window. Faster performance – We've also made some technical changes to the new Turbo Lister to make it faster and more reliable. To try out the early release of the new Turbo Lister, simply download it from the Turbo Lister information page. You'll find more useful information on the Turbo Lister information page, including the Frequently Asked Questions we've put together. If you'd like to share your thoughts and comments about the new Turbo Lister, please email the Turbo Lister team at TL2betafeedbackUS@ebay.com. Sincerely, Gui Bastos eBay Product Marketing
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Ryan Dieckmann

Hi, I’m Ryan Dieckmann with eBay Stores. I’m here to tell you about a change we’re going to make in the next few weeks to the durations available for Store Inventory listings. Right now you can choose to have your Store Inventory listings run for several different lengths of time (ranging from 30 days to 90 days), or until you choose to cancel them. However, because very few Store sellers decide to have their listings run for 90 days, we’re going to remove this duration.

Any Store Inventory listings that you’re already running with this duration will not be affected. You will just not be able to list new items, or re-list closed items, with the 90 day duration once the change is made. Of course, you will still be able to run your listings for 30 days, or keep them as Good ‘Til Cancelled.

Sincerely,

Ryan Dieckmann
Manager, eBay Stores

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Hi...it's Ira Grossman again, from eBay Canada's Shipping team. A short time ago, I announced that an online shipping solution for Canadian sellers would soon be launching. Well, that day has finally arrived, and this feature is now available - just in time for Valentine's Day!

With eBay's Online Shipping, you can now print Canada Post and UPS domestic and international shipping labels directly through eBay or PayPal. Printing shipping labels is free, you pay only for the cost of shipping, conveniently through your PayPal account.

Essential features are:

• Valuable Shipping Discounts. Save up to 9% on select Canada Post services.
• Online Tracking. You and your buyer can track the shipment's status directly in My eBay and PayPal (excluding all of Canada Post's Small Packets services).
• Printable Customs Forms. Your shipping label and basic Customs form are combined and printed together on an 8.5"x11" sheet of paper.
• Pre-Filled Label Addresses. Buyer and seller addresses are automatically filled in by eBay.

How to print a shipping label:

After an item has sold, you can print a shipping label by clicking on the "Print Shipping Label" button in My eBay or your Closed Item Page. You will be taken to PayPal and asked to log in. Once logged in, click the "Ship" button in your Account Overview page. You will be taken through the quick and easy steps to print your shipping label.

To learn about all the features and benefits of eBay's Online Shipping, go to the new eBay Canada Shipping Centre. As well, I encourage you to take the shipping labels tutorial.

Please feel free to give us your input! I will do my best to respond to all comments directly, but your feedback will surely be read and considered.

I hope this new feature simplifies your shipping and contributes to your continued success on eBay!

Regards,

Ira  


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