16 March 2011 | 12:06PM EST
New duplicate listing policy
From 5 April 2011, a new Duplicate Listing policy will be introduced on eBay.com.au. The purpose of the policy is to prevent search results from being dominated by duplicate listings of the same item from the same seller.
The introduction of this policy means:
- Sellers will no longer be allowed to list duplicate fixed price listings of the same item
- Buyers will gain a quicker, more inspiring view of a greater range of items, as well as items from a wider range of sellers
- More listings will receive increased exposure on search results pages
- Starting 5 April, eBay will automatically end duplicate fixed price listings and credit insertion fees and listing upgrade fees for ended listings. Your best performing listing will remain on search results pages.
Read more about the new policy
New manage communications with buyers’ hub
From early May, sellers will be able to manage all their communications with buyers from one central location within My eBay.
The new "Manage communications with buyers’ hub” will give you greater control over and access to your communications with buyers. From this one convenient location you can:
View emails that eBay sends to buyers after a transaction
Access your buyer-facing Automated Answers and Store newsletters
In addition, from early May we're discontinuing two Selling Manager customisable emails: Winning Buyer notification email and Payment received email. This is to help reduce the number of emails a buyer receives after a transaction
Read more about the new functionality
Simplified postage services coming in May
From 2 May, eBay is updating and simplifying the postage services offerings to provide the most relevant services for sellers. There will also be improvements to the way postage options and estimated delivery time is displayed to buyers.
All postage options offered and estimated delivery time will be displayed prominently throughout the buying process – at the top of the item page, during checkout, on the order details page and during the process of leaving feedback
New service names will replace existing services to specify the carrier and type of service - eg Regular is changing to 'AusPost Regular Parcel Post'
Time values will be added to all services - eg 1-3 days
Redundant services will be removed. Any Good 'Til Cancelled (GTC) listings which specify postage services to be made redundant will need to be updated by 2 May or they will not relist
Generic Standard, Express and Expedited services will be offered for use with carriers not listed in the services selection drop-down - eg Fastway or DHL
Freight will be introduced as a new method for large and bulky items
Good 'Til Cancelled (GTC) listings
If your GTC listings specify postage services which are to be removed as part of the change, you must update this information by 2 May or your listings will expire. Here's how to update your listings
Read more about the new simplified postage services options
New seller standards coming soon to eBay.com.au
From May 2011, new minimum performance standards will apply for all eBay.com.au sellers.
The minimum DSR percentage rate; or
The minimum DSR count
The minimum performance standard requires sellers to have a low amount of 1 or 2 stars on the detailed seller ratings (DSR) score. To meet the minimum performance standard, sellers need to satisfy either one of the below requirements:
If both the DSR percentage rate and the DSR count are not meeting the minimum requirements, then the expected level of service from an eBay seller isn't being met.
You should become familiar with and monitor your Seller Dashboard. This will let you know how you are performing in relation to these new minimum standards
Minimum performance standards also exist for other eBay sites. Sellers transacting on those sites must meet the minimum performance standards for those countries
Read more about the new seller standards
Until their ratings improve, sellers who fall below the minimum standard may face a number of consequences including demotion in search and restrictions in selling activity.
What do I need to do?
Manual tracking information for posted items
In early April, we're introducing a new postage feature that will allow buyers to easily track the whereabouts of their eBay purchases.
Improved Feedback and DSRs: More satisfied buyers tend to leave higher DSRs.
Seller efficiency: Reduces time spent answering postage related buyer questions.
Seller protection: Provides 'evidence' in the event an Item Not Received case is opened.
We're aligning with current ecommerce standards and offering a more professional service to buyers. The inclusion of tracking information on posted goods will help to manage buyers' expectations as to when they can expect to receive goods.
Providing tracking information benefits sellers in a number of ways:
You can improve your buyer and seller experience by uploading tracking information to all sold items from early April.
Read more about manual tracking information
April category changes
From 4 April, eBay will be making some improvements to the category structure on eBay.com.au. These improvements will make it easier for international buyers to find items listed on eBay.com.au and available to be shipped worldwide.
Read more about the category changes
Most of the improvements will not require you to take any action, but it is recommended that you check your listings to ensure they are still being listed in the appropriate categories.
Global eBay site changes that may affect you
Over the next few months, eBay will be implementing a number of site changes globally which may affect sellers based in Australia who list directly on international eBay sites (for example on eBay.com ). For more information on this change please visit the market specific announcement boards (eg. US).
The eBay Team