As you may know, this year eBay has a strong focus on improving the buyer experience and making eBay the best shopping destination.

While improving functionality on the site is critical, a big part of the buyer experience is in our sellers’ hands.

The vast majority of eBay sellers deliver consistently positive experiences to buyers. However, globally a small minority (just 1%) currently cause 35% of bad buyer experiences. This small minority damages their buyers' experience and indirectly damages the good sellers who benefit from a strong and vibrant eBay marketplace.

To address this minority, we have begun enforcing our Seller Non- Performance policy in stricter ways. Now, sellers who demonstrate high levels of buyer dissatisfaction may be subject to limitations on their selling activity.

Keep in mind, this enforcement only impacts the bottom 1% of sellers who cause 35% of the negative buying experiences on the site. The vast majority of sellers provide great buyer experiences by following these good practices:

• They accurately represent the condition, size, and quality of the item in the listing.
• They accept payment for an item at the end of a successful sale.
• After payment is received, they promptly post the item with appropriate packaging.
• They communicate with the buyer as needed throughout the transaction.
• They refund buyers in a timely manner when accepting returns, or if there are problems with the delivery of an item.

To learn more, read our Seller Non-Performance policy and our Frequently Asked Questions.