As part of our ongoing effort to make your experience on eBay easier, more fun and more engaging we’re pleased to share with you our latest initiative.

You’ll soon see some exciting changes on the bid history page starting with a simplified, fresh new look. We’re throwing in a new module which will include a load of item specifics previously unavailable on this page such as:

• Item title and number
• Item image (if Gallery exists)
• Current bid
• Shipping details

We believe this change will not only streamline and simplify your experience but it may just help ensure you don’t miss out on that must have item.

Happy shopping
The eBay Team

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For more information on equine influenza, and how it may impact any sales or purchases you intend to make on eBay for items that may have come into contact with the disease, visit the NSW Department of Primary Industries website: http://www.dpi.nsw.gov.au/agriculture/livestock/horse/influenza or the appropriate website in your state.

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• Win the main prize, and you can go nuts shopping on ebay.com.au using $10,000 worth of PayPal credits.
• Plus there are 300 x $50 PayPal credits for even more chances to win.

Refer three friends and you’ll get an additional entry into the draw.

Terms and conditions do apply and can be found at www.ebay.com.au/paypal-vault/terms.html or by visiting the Promotions Board.

Good luck!
The PayPal and eBay teams.

Authorised under NSW PERMIT No LTPS/07/24302, VIC PERMIT No. 07/3366, ACT PERMIT No TP07/03309, SA LICENCE No. T07/3471.

The PayPal service is provided by PayPal Australia Pty Limited (ABN 93 111 195 389) which holds an Australian Financial Services Licence, number 304962. You should consider the Product Disclosure Statement before deciding to sign-up for or use the PayPal online payment service at https://www.PayPal.com.au

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I’m excited to let you know that later this month, PayPal will be introducing a new logo.

Our current logo has served us well over the years. However, based on research and discussions with consumers and merchants throughout the world, we believe the time is right to take an evolutionary step in our look. You’ll see this reflected in a new PayPal logo.

You’ll see the new look on the PayPal and eBay websites in the next few weeks. We are also reaching out to our merchants who accept PayPal to update their checkout buttons. Please note as an eBay seller you will not need to take any steps to update the logo.

Thank you for your support as we continually improve the user experience on PayPal and make it safer and easier to pay and be paid online. I hope you enjoy our fresh new look and I look forward to your continued feedback!

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Title: An introduction to Selling
Date: Wednesday 22 August 2007
Duration: 7pm to 8pm (AEST)
Where: Workshops Board

Please note no personal account queries will be addressed during this workshop.

What is an online workshop?
Workshops are online discussions presented by staff, special guests and expert eBay members on a range of eBay related subjects. They combine informative material with interactive discussion and are a great way to learn, interact with eBay staff, and chat with the experts on a wide variety of topics.

See you there!

The eBay team

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The conference is being held in Sydney on Tuesday 11 September and Melbourne on Friday 14 September.

For more information about the PeSA Australia Summit and to register, visit the PeSA website.

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	***Original: Shoot for the Stars at the first PeSA Australia Summit – September 2007***
	02 August 2007 | 05:36PM EST The first Summit for the Professional eBay Sellers Alliance (PeSA) in Australia will be held in Sydney and Melbourne in September 2007. The PeSA Australia summit is an ideal forum for eBay sellers to talk and hear about selling online, Internet Marketing, Trust and Safety and Business Management (to name a few topics) from top PowerSellers and eBay representatives. To make it easier for people from around Australia to attend, the conference will be held in two locations: Sydney - Tuesday 11 September Melbourne - Friday 14 September For more information about the PeSA Australia Summit and to register, visit the PeSA website. This event is organised by PeSA Australia - eBay Australia is pleased to be able to support eBay sellers by sponsoring the first inaugural PeSA Summit. Regards, The eBay Team
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We're working on ways to make Item Specifics more versatile. Recently, we launched a limited test of what we call Custom Item Specifics.

About Custom Item Specifics
Custom Item Specifics are a bit like "tags" that you find on other user-generated content websites throughout the internet. Essentially, they allow you to create an attribute and keywords for that attribute. For example, let's say you're listing in the Asian Antiques category. You could create your own Item Specifics that give your buyers important details such as “Country: China”, “Type of Antique : Vase”, “Material : Glass”. This gives you the power to quickly add and display the information that will be most important to your buyers.

Custom Item Specifics are created during the listing process. Depending on your item, we may recommend that you use certain Custom Item Specifics during the listing process, because we've seen them used successfully for similar items in the past. The system will "learn" over time, so the recommendations will get better as more items are listed and sold.

All of these details will then be displayed on the item page where the standard Item Specifics are shown today. Not only will these Custom Item Specifics help you better describe your items, but they'll also be factored in when buyers search by title and description. (Note to sellers: Just make sure you choose keywords that are relevant – all Custom Item Specifics will be subject to our policies around keyword spamming).

Our testing plan
Initially, Custom Item Specifics will be introduced in just a small number of categories. These categories have been chosen because they do not offer Item Specifics currently except "Item Condition." Sellers listing in these categories will be able to create and display their own Item Specifics – including both the attribute and the value.

Custom Item Specifics will be available for sellers listing in selected categories through the Sell Your Item form and through the API. They'll be added to Turbo Lister in a few weeks.

If our test goes well, we'll expand it to more categories in the next few months.

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We apologise for any inconvenience this may cause.

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During this maintenance period Live Help will be unavailable.

If you need to contact customer support during this maintenance period please do so via email - http://pages.ebay.com.au/help/contact_us/_base/index.html. Alternatively, you will be able to use Live Help once the scheduled maintenance is completed after 10:00 AEST.

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Title: An introduction to Selling
Date: Wednesday 22 August 2007
Duration: 7pm to 8pm (AEST)
Where: Workshops Board

Please note no personal account queries will be addressed during this workshop.

What is an online workshop?
Workshops are online discussions presented by staff, special guests and expert eBay members on a range of eBay related subjects. They combine informative material with interactive discussion and are a great way to learn, interact with eBay staff, and chat with the experts on a wide variety of topics.

See you there!

The eBay team

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Why? To find new and exciting ways to make your experience on eBay even more fun and engaging. Soon you’ll be able to see the fruits of our labours with some funky new designs on the eBay home page.

In the next few days a small percentage of you will start seeing one of several new versions of the eBay home page that we'll be testing. With your help, we hope to have a new, more personalised design for everyone to enjoy that better communicates the fun spirit of the eBay Community.

We know you're curious, so here’s a sneak peek at one of the versions we're testing. Look out for the finalised version in the coming months!

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eBay takes recalled items very seriously and we work closely with the Consumer Product Safety Commission on these issues. We encourage buyers and sellers to visit the Consumer Product Safety Commission for more details about the products and serial numbers included in this recall.

Sellers: Please check your product serial numbers and refrain from listing any items that are part of this recall. Any currently listed items that are included in the recall should be ended.

Buyers: If you believe an item you are interested in bidding on or purchasing may be part of this recall, we encourage you to use the ‘Ask Seller a Question’ feature to verify the serial number.

For additional information Mattel can be contacted on 1800 674 753 (toll free) or visit their website at www.service.mattel.com

Your understanding, support and co-operation is appreciated.

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As you may know, this year eBay has a strong focus on improving the buyer experience and making eBay the best shopping destination.

While improving functionality on the site is critical, a big part of the buyer experience is in our sellers’ hands.

The vast majority of eBay sellers deliver consistently positive experiences to buyers. However, globally a small minority (just 1%) currently cause 35% of bad buyer experiences. This small minority damages their buyers' experience and indirectly damages the good sellers who benefit from a strong and vibrant eBay marketplace.

To address this minority, we have begun enforcing our Seller Non- Performance policy in stricter ways. Now, sellers who demonstrate high levels of buyer dissatisfaction may be subject to limitations on their selling activity.

Keep in mind, this enforcement only impacts the bottom 1% of sellers who cause 35% of the negative buying experiences on the site. The vast majority of sellers provide great buyer experiences by following these good practices:

• They accurately represent the condition, size, and quality of the item in the listing.
• They accept payment for an item at the end of a successful sale.
• After payment is received, they promptly post the item with appropriate packaging.
• They communicate with the buyer as needed throughout the transaction.
• They refund buyers in a timely manner when accepting returns, or if there are problems with the delivery of an item.

To learn more, read our Seller Non-Performance policy and our Frequently Asked Questions.

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If you are unfamiliar with these areas, we invite you to visit them by clicking "Community" from the eBay navigation bar at the top of any eBay page.

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We’re excited to tell you about several new features being added to eBay Blogs to help eBay members connect with each other in new and exciting ways. These changes include:

Cool new features

• Bloggers' eBay MyWorld pictures now appear next to their posts.
• A moving film strip shows you the newest members to eBay's blogging community.
• Twice as many blog entries are now being displayed on the main page, giving you twice as many people to connect with.
• Personalise your blog's appearance with a variety of templates or use HTML and style sheets to express your individuality.

If you're a seller, keeping a blog is a great way to interact with potential buyers and to talk about your products. Remember that what you write on your blog will be picked up by internet search engines, so blogging is a great way to attract buyers who use search engines to find what they're looking for.

If you don't already have an eBay Blog, you can create one easily at blogs.ebay.com.au. After you create your eBay Blog, you'll find it at blogs.ebay.com.au/YourUserID.

Learn more about eBay Blogs.

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eBay takes recalled items very seriously, and work closely with the Consumer Product Safety Commission on these issues. We encourage buyers and sellers to visit the Consumer Product Safety Commission site for more details about the products and serial numbers included in this recall.

Sellers: Please check your product serial numbers and refrain from listing any items that are part of this recall. Any currently listed items that are included in the recall should be ended.

Buyers: If you believe an item you are interested in bidding on or purchasing may be part of this recall, we encourage you to use the 'Ask Seller a Question' feature to verify the serial number.

For additional information Mattel can be contacted on 1800 674 753 (toll free) or visit their website at www.service.mattel.com.

Your support and co-operation is appreciated.

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These changes are due to go live to site on or around the 13th August.

In order to simplify the finding experience for buyers, and help make listing easier and faster for sellers, eBay Australia is making changes in August to the following categories:

• Antiques
• Art
• Books
• Coins
• Collectables
• Crafts
• Dolls & Bears
• DVDs & Movies
• Music
• PC & Video Games
• Pottery & Glass
• Sports Memorabilia
• Stamps
• Toys & Hobbies
• Lots More

You can see a complete list of changes for each category by visiting our Category Structure Change homepage.

How will this impact sellers?
Recurring listings
Any seller who automatically relists items in any of the above categories using a third party or eBay tool (such as Turbo Lister or Selling Manager Pro) will need to make a bulk edit of listings in mid August to ensure all items are listed within the correct category number.

New listings in these categories from mid August
The Category structure on eBay will automatically be updated in mid August. For Turbo Lister and third party listing tools you will need to download updates after mid August to ensure the category structure reflects this change.

Important note for all sellers
Ensure you use Item Specifics and include appropriate keywords in your titles to help facilitate the relevancy of searches for buyers. Any existing listing will automatically be migrated to the new category structure. Item Specifics will remain a part of the listing process.

How will this impact buyers?
Buyers will be presented with a more logical, simpler and broader category structure to assist with their search and browse processes.

Why are these changes being made?
These changes will assist buyers and sellers by simplifying the processes to list and buy items in these categories. Additionally, for those wishing to purchase and/or sell internationally, the new category structure is linked more closely to the US site. This increases the relevance of product searches internationally.

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