Best Match allows you to sort the listings you see based on their relevance. The relevance of a particular listing is based on past buyer behaviour, as well as the information in the listing title and description.

This means that what buyers do on the site affects the order in which listings are displayed in the future. If buyers who perform certain searches end up viewing, watching, bidding on or buying particular types of listings more often, then this will be factored into our relevance calculations.

For example, if buyers who search for 'flamingo' show over time that they prefer listings that also include the word 'pink' in the title, then over time those listings will be displayed higher up in the search results for 'flamingo'.

Best Match doesn't affect which items are displayed in search results, just the order in which they're displayed. The aim of Best Match is to help buyers find what they're looking for more quickly.

You can find the Best Match sort option by clicking the drop-down menu next to Sort By at the top of search results pages. If you want this to become your default method of sorting results, click the Customise Display link next to the drop-down menu.