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***Email Marketing Tool Improvements for eBay Stores Sellers***

03 November 2006 | 02:10PM EST


Coming next week are some enhancements to the eBay Stores email marketing tool.
  • Easy 3-step process to create email marketing campaigns:
    1. Template Selection
    2. Creating the Email(s)
    3. Scheduling Email(s)
  • Custom Templates: Introducing Custom templates, such as "Ending Soonest" email and "Previous Purchase" email. We have also included a free "Welcome" email that can be set up to introduce somebody to your Store when they first subscribe.
  • Content Creation: Tailor your email by choosing to use our standard greeting, or personalise it in your own words.
  • Schedule Recurring Mailings: You can automate the delivery of emails by specifying a recurring schedule.
Using Email Marketing will help you build strong customer relationships, turn Store browsers into buyers and get buyers to purchase from you again and again. Your subscribers want to hear from you!

Regards,
The eBay Team
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