27 March 2006 | 07:36AM EST
Over the past year, our community have been calling out for an advertising campaign that tells Australians how great eBay is. We have heard you. It is with great excitement that we announce the recent launch of our brand new campaign. Building awareness for the protection programs available when shopping on eBay, this campaign will attract more shoppers to the site and increase the number of valuable members in our community.
The tag line - "Everyone's doing it" really captures the phenomenon that eBay has become within today’s consumer marketplace - there are over three million Aussie members who are buying and selling practically everything you could want across 50,000 categories within Australia and 33 markets worldwide.
Did you know - on eBay in Australia
- an iPod is sold every 19 minutes
- a car is sold every 19 minutes
- a digital camera is sold every 6 minutes and 27 seconds
- a Nokia phone is sold every 6 minutes and 20 seconds
- an Xbox is sold every 1 hr and 6 minutes
- a car part is sold every 39 seconds
- a sporting good is sold every 39 seconds
- a piece of women’s clothing is sold every 20 seconds
* as at December 2005
The success of eBay in Australia is a result of you our community, the sellers for their hard work and entrepreneurial spirit and the shoppers for their desire to get that rare or well priced item. We hope you like the campaign and welcome any feedback.
Regards,
The eBay Team
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