Store sellers are now able to include most of their Store category navigation in their listing description. We've combined this new functionality with the Custom Listing Header that previously added only a special version of the eBay Store header at the top of item descriptions. The combined options for displaying your Store header and category navigation in item descriptions will now be called the Custom Listing Frame. The Custom Listing Frame will be a simple, effective way for sellers to help buyers discover the full range of items available from you.

There are three key elements (see image below):
A. Breadcrumb (new!)
B. Custom Listing Header (existing)
C. Left Navigation Bar (new!)

In order to use this feature from Manage My Store, click on "Custom Listing Frame." This will lead to a simple administration page from which you can make changes easily.

Please note the Custom Listing Frame setting cannot be applied only to only select listings. It automatically applies to all or none of your listings. If you choose to add the category navigation section of the Custom Listing Frame, then your item description will be compressed slightly into the remaining screen width when displayed. We encourage sellers to take this into account when designing their item description template. The exact size of the category navigation section of the Custom Listing Frame is 170 pixels.

Words that are picked up as part of your left navigation bar do not count towards eBay's Keyword Spamming Policy, which states that the text sellers place in listings must be directly relevant to the item being sold. This helps in cases when other keywords are used to convey what you carry in your Store. The left navigation bar in the Custom Listing Frame will automatically adjust to category changes you have made within your Store, picking up the first 30 categories (regardless of subcategory level) automatically. Just set it and forget it!

We hope you enjoy this powerful new feature!